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Campaign Spotlight

Campaign Spotlight: BBDO Bangkok and Thai Health Promotion Foundation help alert hearing impaired to danger while they sleep

SINGAPORE – BBDO Bangkok has created the world’s first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.

In partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, BBDO Bangkok conducted a survey amongst the hearing impaired in Thailand and found that 100% take out their hearing aid at night due to discomfort.

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HEARING RESCUE from Hearing Rescue on Vimeo.

Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created ‘Hearing Rescue’ – the world’s first hearing aid that alerts people to danger while they sleep.

The device was developed from a normal hearing aid, adding a connecting piece that turns the hearing aid into a wristband. Built-in sound recognition will detect ‘danger’ sounds such as a siren, a barking dog or a fire alarm, and a minimum of 60 decibels will activate the vibrating function and alert the wearer.

For more information about Hearing Rescue, click here: https://www.hearingrescue.com

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