Campaign Spotlight: Leo Burnett Iberia creates 'Danielle' for the Spanish Christmas Lottery directed by Alejandro Amenábar
adobo magazine, November 14, 2017 | 12:47am

MADRID - Directed by Academy Award-winning director Alejandro Amenábar, “Danielle” is a 20-minute short film that tells the story of a visitor from another world who, by chance meets Daniel, a tour guide from Madrid.

Together, they will live a story full of fantasy, and love in which a lottery number will forever bind them together and mark their destiny. A film that talks about the true meaning of luck and proves once again that the best part about the Spanish Christmas lottery is sharing it with the ones you love.

The unique nature of this lottery plays an essential role both in the story and on this year’s online activation.

The Spanish Christmas lottery works on a unique system where numbers are divided into smaller parts so groups of people can play together, sharing a number. And if that number is drawn, everyone with part of it wins.

But this year, for the first time ever, Spaniards will be able to create connections with other unknown lotto players that share their same number.

The website danielleydaniel.com will make it possible for players to upload their numbers and through them find new friends or even something more.

Numbers will be represented as stars and there will be constellations with the new connections of people that share a part of the same number but had no idea they did.

Credits:

Agency: Leo Burnett Iberia

Brand: SELAE

Product: Christmas Lottery Draw

Campaign: “Danielle”

Brand contact: Jesús Mayoral, Federico Fernández, Margarita Moreno

Chief Creative Officer: Juan García-Escudero

Creative Directors: Gaston Guetmonovitch, Mercedes Lucena, Iñaki Martí

Art Directors: Javier Lopez Canle, Sergio García, Juan Frias

Copywriters: Jorge Castro, Federico Botella

Digital Team:

Art Directors: Sergio Garcia

Copywriters: Iris Fernández, Teresa García

Account Director: Sara Iglesias

Account Manager: Sara Cubillo

Digital Leader: Carmina Serrano

Account Executive: Carlos Martín

Tech Team: Víctor Moreno, Horacio Panella

Channel Planner: Ana Matesanz

Agency Producer: Esther García, Gustavo Samaniego

Production Company: Caviar

Director: Alejandro Amenábar

Executive Producer: Alfonso Cazalilla

Producer: Mafe Bello

Music (original soundtrack): “Danielle” created by Roque Baños

Pieces: Spots/video Web: 17:30”, 3:30”, 45”, 30”

Site: www.danielleydaniel.com

TV, Print, Radio, OOH, Cinema, Display y AA.EE.

Campaign Spotlight: Leo Burnett Iberia creates 'Danielle' for the Spanish Christmas Lottery directed by Alejandro Amenábar

MADRID - Directed by Academy Award-winning director Alejandro Amenábar, “Danielle” is a 20-minute short film that tells the story of a visitor from another world who, by chance meets Daniel, a tour guide from Madrid.

Together, they will live a story full of fantasy, and love in which a lottery number will forever bind them together and mark their destiny. A film that talks about the true meaning of luck and proves once again that the best part about the Spanish Christmas lottery is sharing it with the ones you love.

The unique nature of this lottery plays an essential role both in the story and on this year’s online activation.

The Spanish Christmas lottery works on a unique system where numbers are divided into smaller parts so groups of people can play together, sharing a number. And if that number is drawn, everyone with part of it wins.

But this year, for the first time ever, Spaniards will be able to create connections with other unknown lotto players that share their same number.

The website danielleydaniel.com will make it possible for players to upload their numbers and through them find new friends or even something more.

Numbers will be represented as stars and there will be constellations with the new connections of people that share a part of the same number but had no idea they did.

Credits:

Agency: Leo Burnett Iberia

Brand: SELAE

Product: Christmas Lottery Draw

Campaign: “Danielle”

Brand contact: Jesús Mayoral, Federico Fernández, Margarita Moreno

Chief Creative Officer: Juan García-Escudero

Creative Directors: Gaston Guetmonovitch, Mercedes Lucena, Iñaki Martí

Art Directors: Javier Lopez Canle, Sergio García, Juan Frias

Copywriters: Jorge Castro, Federico Botella

Digital Team:

Art Directors: Sergio Garcia

Copywriters: Iris Fernández, Teresa García

Account Director: Sara Iglesias

Account Manager: Sara Cubillo

Digital Leader: Carmina Serrano

Account Executive: Carlos Martín

Tech Team: Víctor Moreno, Horacio Panella

Channel Planner: Ana Matesanz

Agency Producer: Esther García, Gustavo Samaniego

Production Company: Caviar

Director: Alejandro Amenábar

Executive Producer: Alfonso Cazalilla

Producer: Mafe Bello

Music (original soundtrack): “Danielle” created by Roque Baños

Pieces: Spots/video Web: 17:30”, 3:30”, 45”, 30”

Site: www.danielleydaniel.com

TV, Print, Radio, OOH, Cinema, Display y AA.EE.