CAMPAIGN SPOTLIGHT: NEVER MISS OUT with Air France
adobo magazine, October 2, 2018 | 9:51am

Air France Music is launching concert search engine "Never Miss Out", available at https://music.airfrance.com/en/nevermissout and developed jointly with General Pop, BETC's entertainment entity. Is the concert by your favourite performer sold out? "Never Miss Out" allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. What is unique about the concert search engine is that it will search concert dates world-wide and only feature dates where there are still spots available, then direct you to a ticket seller and match Air France flights to bring you there.

Since 1999, music has been an integral part of the Air France brand’s DNA. By offering relaxing and captivating playlists on board its flights, or by choosing revolutionary artists and tracks for its ads (Chemical Brothers, As We Fall, Glass Candy, Rone), all curated by General POP, music has gradually become an essential part of the brand universe, and almost 20 years later, it is almost inseparable. The airline’s strong relation to music  was further concretized in 2010 with the creation of the Air France Music label, in collaboration with BETC Digital and General Pop.

Never Miss Out follows the line of pop-cultural nuggets that General POP has produced for Air France over the years, such as the hugely popular “Cinema To Go” in 2016 or the “Gomme a Macher” in 2017.

This new service responds to a strong trend in the music market. According to a study conducted by the YouGov France* research institute, more than three-quarters of French people are prepared to travel to see a concert by their favourite artist. More than a quarter of them would be willing to travel abroad to see the concert.

Offering its latest trendy musical selection on board its flights, Air France also invites you to discover its playlists in streaming before or after your trip on music.airfrance.com. With artists such as Chilly Gonzales, Sébastien Tellier, Phoenix, Keren Ann and Charlotte Gainsbourg, Air France Music chooses playlists that are an invitation to dream and relax. The website also offers exclusive interviews and podcasts for download.

CAMPAIGN SPOTLIGHT: NEVER MISS OUT with Air France

Air France Music is launching concert search engine "Never Miss Out", available at https://music.airfrance.com/en/nevermissout and developed jointly with General Pop, BETC's entertainment entity. Is the concert by your favourite performer sold out? "Never Miss Out" allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. What is unique about the concert search engine is that it will search concert dates world-wide and only feature dates where there are still spots available, then direct you to a ticket seller and match Air France flights to bring you there.

Since 1999, music has been an integral part of the Air France brand’s DNA. By offering relaxing and captivating playlists on board its flights, or by choosing revolutionary artists and tracks for its ads (Chemical Brothers, As We Fall, Glass Candy, Rone), all curated by General POP, music has gradually become an essential part of the brand universe, and almost 20 years later, it is almost inseparable. The airline’s strong relation to music  was further concretized in 2010 with the creation of the Air France Music label, in collaboration with BETC Digital and General Pop.

Never Miss Out follows the line of pop-cultural nuggets that General POP has produced for Air France over the years, such as the hugely popular “Cinema To Go” in 2016 or the “Gomme a Macher” in 2017.

This new service responds to a strong trend in the music market. According to a study conducted by the YouGov France* research institute, more than three-quarters of French people are prepared to travel to see a concert by their favourite artist. More than a quarter of them would be willing to travel abroad to see the concert.

Offering its latest trendy musical selection on board its flights, Air France also invites you to discover its playlists in streaming before or after your trip on music.airfrance.com. With artists such as Chilly Gonzales, Sébastien Tellier, Phoenix, Keren Ann and Charlotte Gainsbourg, Air France Music chooses playlists that are an invitation to dream and relax. The website also offers exclusive interviews and podcasts for download.