AUCKLAND - The University of Auckland’s role in creating future leaders, driving world-class research, and shaping social and economic change is brought to life in “Never Stop,” a new integrated brand campaign created by J. Walter Thompson New Zealand.
“The University of Auckland is New Zealand’s leading university and one of its most innovative organisations, with world-class teaching and research. The work of its staff and students is a driver of progress for the benefit of all New Zealanders and the wider world,” said Justin Barnes, Executive Creative Director at J. Walter Thompson New Zealand. “The ‘Never Stop’ campaign brings this relentlessness to life in a way that's as unique, diverse and distinctive as the University itself.”
The University of Auckland is the country’s largest and most comprehensive tertiary institution: its student population of 42,000 includes more than 6,000 international students representing over 110 countries. Once again, it has been ranked as New Zealand’s leading university in the 2017 QS World University Rankings – and is the only Kiwi university to make it into the top 100, worldwide.
It is also a leader in research and development; in the Reuters “Top 75: Asia’s Most Innovative Universities” rankings, the University of Auckland was ranked as the most innovative university in New Zealand.
“The University’s many achievements demonstrate the valuable contribution innovation and research can make to improving people's lives,” said University of Auckland Director of Communications and Marketing, Dianne Head. “This campaign celebrates our desire for unending progress, and the University’s mission to continuously strive for a better world.”
The multi-layered campaign, which spans television, online film content, outdoor and digital channels, launched on June 11.
Click on www.neverstop.ac.nz to see the campaign, and learn more about the University of Auckland.