Leo Burnett Manila's 'Good Morning, Teacher!' for McDonald's sheds light on new beginnings
Jason Inocencio, March 16, 2017 | 5:13pm

MANILA – Our teachers in school sometimes seem so underappreciated. Often acting as second parents, guardians, and stewards of learning, many children spend more hours with teachers than even their own parents.

This past March 13, as has become a tradition when McDonald's Philippines celebrates National Breakfast Day, the fastfood giant released an online video, this time paying tribute to teachers. The main subject of the video is Mrs. Luzviminda Santiago, a public school teacher who has dedicated 30 years of her life imparting lessons and providing support to her students. As someone who has helped usher new beginnings to countless children day in and day out, Mrs. Santiago is set to welcome a new chapter of her own as she enters retirement.

"Through Mrs. Santiago's story, we hope to inspire everyone to embrace their new beginnings,” notes Margot Torres, McDonald's Philippines Executive Vice President and Deputy Managing Director. “Kasama ninyo ang McDonald’s sa pagsalubong ng bagong umaga."

"While the focus of the OLV is a teacher, we want to emphasize that there are other people like Mrs. Santiago who have helped others,” says Christina Lao, McDonald's Philippines Marketing Director. “It can be your mentor, coach, parent, boss, or even your best friend that have always reminded you that every morning is a new beginning."

Already accumulating 6 million views on Facebook alone, “Good Morning, Teacher!” is the latest campaign by Leo Burnett Manila for McDonald's Philippines.

OLV Credits:
GOOD MORNING TEACHER
 
Agency: Leo Burnett Manila
 
Accounts
Donny Dingcong, Deputy General Manager
Judy Medina, Group Account Director
Andy Rivera, Senior Account Executive
 
Creatives
Raoul Panes, Chief Creative Officer
Dante Dizon, Creative Director
Ryan Giron, Creative Group Head
LA Yamsuan, Senior Copywriter
Martin Flordeliza, Art Director
 
Client: McDonald’s Philippines
Margot Torres, Kring Lao, Nikki del Gallego, Puch Agodon, Kim Katalbas
 
Production
Filmex, Production House
Paolo Villaluna, Director
Steve Vesagas, Broadcast Producer

Leo Burnett Manila's 'Good Morning, Teacher!' for McDonald's sheds light on new beginnings

MANILA – Our teachers in school sometimes seem so underappreciated. Often acting as second parents, guardians, and stewards of learning, many children spend more hours with teachers than even their own parents.

This past March 13, as has become a tradition when McDonald's Philippines celebrates National Breakfast Day, the fastfood giant released an online video, this time paying tribute to teachers. The main subject of the video is Mrs. Luzviminda Santiago, a public school teacher who has dedicated 30 years of her life imparting lessons and providing support to her students. As someone who has helped usher new beginnings to countless children day in and day out, Mrs. Santiago is set to welcome a new chapter of her own as she enters retirement.

"Through Mrs. Santiago's story, we hope to inspire everyone to embrace their new beginnings,” notes Margot Torres, McDonald's Philippines Executive Vice President and Deputy Managing Director. “Kasama ninyo ang McDonald’s sa pagsalubong ng bagong umaga."

"While the focus of the OLV is a teacher, we want to emphasize that there are other people like Mrs. Santiago who have helped others,” says Christina Lao, McDonald's Philippines Marketing Director. “It can be your mentor, coach, parent, boss, or even your best friend that have always reminded you that every morning is a new beginning."

Already accumulating 6 million views on Facebook alone, “Good Morning, Teacher!” is the latest campaign by Leo Burnett Manila for McDonald's Philippines.

OLV Credits:
GOOD MORNING TEACHER
 
Agency: Leo Burnett Manila
 
Accounts
Donny Dingcong, Deputy General Manager
Judy Medina, Group Account Director
Andy Rivera, Senior Account Executive
 
Creatives
Raoul Panes, Chief Creative Officer
Dante Dizon, Creative Director
Ryan Giron, Creative Group Head
LA Yamsuan, Senior Copywriter
Martin Flordeliza, Art Director
 
Client: McDonald’s Philippines
Margot Torres, Kring Lao, Nikki del Gallego, Puch Agodon, Kim Katalbas
 
Production
Filmex, Production House
Paolo Villaluna, Director
Steve Vesagas, Broadcast Producer