Ace Saatchi & Saatchi makes Philippine history for Titanium shortlist
Ace Saatchi & Saatchi made history by being the first Philippine entry to get shortlisted in the toughest category in Cannes Lions Titanium & Integrated. The shortlisted campaign for Kraft Philippines “Tiger Energy Playground” also made it to the Direct, Outdoor, and Media shortlists.
Lowe PH’s Reyes says taking risks is key to succeeding as a creative leader
CANNES, FRANCE, JUNE 2012: On day 4 of Cannes Festival, IPG hosted a session called “Conversations on Women in the Advertising Marketing and Media Industry” hosted by Huffington Post president and editor-in-chief Arianna Huffington. Lowe Philippines’ president and chief creative officer Leigh Reyes was one of the panel speakers.
Y&R Malaysia wins 4 Lions for ‘More than just the classics’ ad
Y&R Malaysia took home one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for its “More than just the classics” series of ads.
Film, Film Craft, Branded Content & Entertainment, Titanium & Integrated winners
Of the 3475 entries in the Film category, the jury, led by Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, shortlisted 257 entries of which 11 were awarded gold, 19 silver and 39 Bronze Lions. The Film Grand Prix was awarded to Creative Artists Agency Los Angeles for its entry ‘Back to the Start’ for Chipotle.
WPP wins Holding Company of the Year; Ogilvy Best Network; AlmapBBDO Best Agency; & W+K Best Indie Agency
To cap the week of the 59th Cannes Lions Festival, winners of Film, Film Craft, Creative Effectiveness, and Titanium & Integrated Lions were awarded along with Network of the Year, Holding Company of the Year, Independent Agency of the Year, and Agency of the Year.
PH wins overall total of 1 Silver and 5 Bronzes
Out of the 315 submitted Philippine entries (the biggest since 2008), this year’s Cannes Lions International Festival of Creativity awarded the country with 6 medals in total, the highest number of Lions awarded to the Philippines since 2007. BBDO Guerrero | Proximity Philippines leads with 3 Bronzes and 1 Silver, while Lowe Philippines and TBWA \Santiago Mangada Puno each get one Bronze.