TBWA\Santiago Mangada Puno (TBWA\SMP) went four-for-five metals for its shortlisted entries at the Clio Awards 2017 and won a coveted Gold Statue for its ‘Correcting History’ campaign for Campaign Against the Return of the Marcoses to Malacañang (CARMMA) under Social Media. The agency’s other accolades include two Silver trophies for the same campaign under Direct (Film, Social Media) and a Bronze for radio ad ‘Marie’ for the same client.
The Clio Statues are yet another addition to TBWA\SMP’s shelf along with a Grande Lotus Roots award at ADFEST 2017, a Grand Kidlat at the Creative Guild of the Philippines’ Kidlat Awards, a Wood Pencil at the D&AD Awards, second and third prize awards at the New York Festivals International Advertising Awards, and a Grand Prix at the Asia-Pacific Tambuli Awards 2017.
Philippine agencies McCann Worldgroup Philippines, DDB Tribal Worldwide Philippines, and Publicis JimenezBasic also hauled in trophies for their respective campaigns.
McCann Worldgroup Philippines grabbed a Silver Statue under Audio for Fully Booked ‘Lives’ and another Silver under Audio Technique for ‘Lives 1 of 4 - Frank’ again for the same client. The agency was also awarded Bronze statues for ‘Dim Dads’ for Maggi under Audio, and ’Lives 3 of 4 - Nicky’ for Fully Booked, ‘Dim Dads - Pedro’ and ‘Dim Dads - Rufus’ for Maggi under Audio Technique. The said ads have already gained Gold and Silver Radio Lions at the last Cannes International Festival of Creativity.
Another agency which won a Clio is DDB Tribal Worldwide Philippines, gaining a Product Design Bronze Statue for Taguig NICO Project for client Taguig City.
Publicis JimenezBasic rounded up this year’s Philippine Clio winners with a Bronze Statue under Brand Partnerships & Collaborations for ‘Mask’, a social media film for Globe Telecom’s Star Wars: Rogue One campaign. The campaign has been recently awarded a Grand Prix at the Asia-Pacific Tambuli Awards 2017, and a Silver Lotus at ADFEST among others.
Grand Clio Award winners will be announced live during the ceremony, which brings together leading creatives, marketers, agency heads and high-level executives across advertising, media, music, fashion and beauty to celebrate the year’s most creative work.
See all Clio Awards winners on their website.
The Clio Awards 2017 ceremony will be held on September 27 at The Tent, Lincoln Center, New York City.