MUMBAI – Abhinav Tripathi has returned to McCann Mumbai as Executive Creative Director, from TBWA.
Abhinav's work has been awarded at the One Show, Cannes, D&AD and at many prestigious international forums. He is also respected for his insightful brand building work for the likes of Uninor, HCL, Limca, KFC, Saffola, Quikr, Asian paints, Piramal iCan, Reliance Life Insurance, Radio Mirchi, MTV Condoms, Mumbai Indian, Modern Foods, JSW Paints, to name a few.
Abhinav has previously worked for agencies including FCB Ulka, Ogilvy & Mather, Leo Burnett, McCann and TBWA.
Announcing Abhinav’s appointment, Prasoon Joshi, Chairman APAC and CEO & Chief Creative Officer, McCann Worldgroup India, said: “I am delighted to welcome Abhinav back to the McCann family. Abhinav represents the breed of fine creative people who also have sharp understanding of strategy and brands. He has grown with McCann and has been an integral part of our creative journey, am sure his second innings with us will be even more valuable.”
Commenting on Abhinav’s appointment, Pradyumna Chauhan, Joint-NCD, McCann Worldgroup India, remarked: “I have worked with Abhinav in the past. He is a great collaborator. Much awarded and with an eye on popular culture and emerging communication trends, I am sure he is going to help drive creative excellence.”
Prateek Bhardwaj, Joint-NCD, McCann Worldgroup India, also commented: “I am delighted to have Abhinav back on the team. He is a unique talent, one who combines an innate advertising wisdom with a truly modern, techie sensibility. With Abhinav on board, I look forward to even more exciting times ahead for McCann.”
Remarking on his appointment, Abhinav said: “Even though it's my second stint here, it feels like I never left McCann. I'm honoured that I get to work with Prasoon, and everyone else in the agency, again. McCann has some of the best creative and strategic minds in the industry and together I see us forging new paths for our clients in an ever changing social-media landscape. I'm really excited to be back here, and I hope that my excitement is contagious.”