BANGKOK – McCann Worldgroup Thailand has received widespread recognition this year for its creative advertising campaign for fat-capturing supplement Capture by Verena Sure, winning multiple awards at major ceremonies including Cannes, Clio and Spikes Asia.
Referred to by AdWeek as the “weird, wonderful Thai spot that was one of the funnier ads screened in Cannes”, Verena Sure’s film, Capture, has won a total of 13 awards in Thailand and overseas across multiple categories, including:
Cannes Lions International Festival of Creativity 2017: 1 Gold, 1 Silver and 1 Bronze
Clio Awards 2017: 1 Silver and 1 Bronze
Spikes Asia 2017, the Festival dedicated to creativity in the Asia Pacific region: 2 Golds
LIA (London International Award): 2 Golds
Adman Awards & Symposium 2017: Gold Winner (Best of Film), 2 Golds and 1 Bronze
In addition, last month in Berlin, McCann Worldgroup Thailand picked up the Gold Epica, awarded by marketing and communications journalists worldwide, for prescription and OTC products.
Yupin Muntzing, Chief Executive Officer of McCann Worldgroup Thailand, said: “2017 has been an award-winning year for McCann Worldgroup Thailand, with our team recognized globally and locally for their creative work on Verena’s Sure’s Capture campaign. The multiple awards are a testimony to the kind of distinctive creative work that we apply to our clients’ advertising campaigns, and exemplify the talent employed in the advertising industry in Thailand.”
Suthawan Trachoo, Managing Director for Verena, commented: “Sure's Capture campaign was great creative work. It delivered high impact consumer awareness and was massively shared on social media, with strong business results for our brand. We are impressed with McCann for delivering an effective and seamless working process.”