Publicis Media’s commerce division wins Microsoft’s Digital Merchandising Business.
This remit will focus on improving Microsoft’s e-retailing presence for seven markets across the Asia-Pacific region: Singapore, South Korea, Thailand, Philippines, Vietnam, Malaysia, and Indonesia. The cooperation will be focused around eContent delivery for eRetailers as well as reorganising the reporting. The work will be performed for several lines of businesses including Windows, Office, Xbox and Surface.
“We are thrilled to have Microsoft come on board. Publicis Media is the first to offer comprehensive support and offerings at the intersection of media and commerce. We look forward to putting this expertise to work for Microsoft and driving more frictionless experiences and accountable spends,” said Ken Mandel, President of Innovation and Commerce, Publicis Media Asia Pacific.
Publicis Media’s commerce division has made recent senior hires – Raunak Mehta (Head of eCommerce Strategy & Consulting), Gosia Rakowska (Head of eMerchandising), and Kate Tan (eCommerce Strategist). 
Mehta has six years of eCommerce experience, working previously for Flipkart and Zalora, with expertise in category management and supply chain domains, as well as customer-focused assortment strategies.
Rakowska has worked in the client’s, publisher’s and agency’s side, with focus on digital and eCommerce. In Publicis Media, she leads the eMerchandising solutions division to work closely with brands and eRetailers.
Tan hails from a background in start-ups, eCommerce and tech, from starting her own online retail store that was eventually sold off to an Indonesian eRetailer.
Publicis Media’s commerce division was first launched in Asia Pacific in partnership with Interactive Solutions (Marketing-Interactive) (Mumbrella) (Campaign Asia). By combing Publicis Media’s media buying, planning and analytic capabilities, the commerce division aims to position itself to provide businesses a unique service offer that holistically blends demand generation and eMerchandising services.