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Spikes Asia 2017 announces Programme and schedules

SINGAPORE — The Spikes Asia 2017 Programme has been announced. Over 40 talks were scheduled across six tracks over the three-day festival from September 27 to 29 to be held at the Suntec Convention & Exhibition Centre in Singapore. 

The six tracks include the Masters of Creativity Programme, where the biggest names in the creative industry will talk about timely and relevant insights; the In-Focus Programme, which features day-to-day industry challenges and practical learnings from these; the Market Focus Programme, which lets the audience take a deep-dive into local creativity in markets in the region; the Innovation Programme where delegates can discover the latest technology and see what’s in store for them in the future; the Tangrams Effectiveness @ Spikes Programme, which features results-driven marketing practices and cases; and the Makers Programme, where the audience can take part in workshop-style and interactive sessions. 

Delegates can also look forward to Edelman’s Brand Breakfast Sessions where leading brands look into the true value of creativity. On the other hand, Omnicom Media Group’s TechTalks will showcase platforms, products, technology, and services that are making an impact on the industry. 

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Find out more about each programme here

Listed below are some suggested sessions to look out for under each Programme.

Masters of Creativity Programme

Do Advertising and Mixed Martial Arts Have Anything in Common?
Grey Group AMEA
3PM-3:30PM, Wednesday, September 27

Angela Lee
Mixed Martial Arts (MMA) Atomweight Champion
Evolve MMA

Nirvik Singh
Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa
Grey Group AMEA

Good Works
J. Walter Thompson
10:30AM-11:00AM, Thursday, September 28

Matt Eastwood
Global Chief Creative Officer
J. Walter Thompson

Constructive Dissatisfaction
President’s Address
12:30PM-1:00PM, Friday, September 29

Mark Tutssel
Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman
Publicis Communications

In-Focus Programme

Do Data Different: Brainstorming with a Downpour of Data
TBWA\Asia
10:00AM-10:45AM, Wednesday, September 27

Baker Lambert
Global Data Director
TBWA\Worldwide

Satoshi Chikayama
Creative Directro
TBWA\HAKUHODO

Branded Content a First Date
Coca-Cola Middle East
10:00-10:45AM, Thursday, September 28

Islam ElDessouky
Head of Integrated Marketing Communications
Coca-Cola Middle East

How Oreo Adapts Storytelling for Today’s Online Savvy Shopper
Mondelez International
10:00-10:45AM, Friday, September 29

Bryan Rakowski
Marketing Director, Biscuits Equity – AMEA Mondelez International

Yi-Chung Tay
CEO & Founder 
VML China

Innovation Programme

Shhh A.I. is listening!
Uncanny Valley – Music + Sound + Tech
10:30AM-11:15AM, Wednesday, September 27

Charlton Hill
Head of Music & Innovation
Uncanny Valley

Justin Shave
Head Composer & Sonic Technologist
Uncanny Valley

Enhancing the Experience: Bringing AR to Public Spaces
MediaMonks
10:30AM-11:15AM, Thursday, September 28

Rene Bokhorst
Technical Director
MediaMonks

Victor Knaap
Main Monk
MediaMonks

In Conversation with the Film Craft Jury President
President’s Masterclass
3:30PM-4:00PM, Friday, September 29

Jo de Fina
Executive Producer and Founder
The OTTO Empire

Market Focus Programme

Singapore is the New Silicon Valley
IPG Media Lab
10:45AM-11:30AM, Wednesday, September 27

Travis Johnson
Global President, IPG Media Lab and Ansible
IPG Mediabrands

Clarence Chua
Director of Professional Services
Singapore Economic Development Board

Eastern Promise – How China is Transforming Global Communications
Weber Shandwick
12:00PM-12:45PM, Wednesday, September 27

Lydia Lee
Chief Strategist, China, EVP Technology, APAC
Weber Shandwick

Lo-tech to No-tech: Cutting-edge Technology from an Emerging Economy
Dentsu Indonesia
3:15PM-4:00PM, Wednesday, September 27

Keat Soh
Executive Creative Director
Dentsu Indonesia

Makers Programme

How to Begin Anywhere: Design Thinking Techniques for Ongoing Innovation
Parsons School of Design at the New School’s Open Campus
11:30AM-1:00PM, Wednesday, September 27

Sephora Markson Hartz
Director of Marketing
The New School’s Open Campus

Make It Not the Same: Digitally Handcrafted
Cirkus
3:00PM-4:30PM, Thursday, September 28

Marko Klijn
Ringmaster
Cirkus

Christian Greet
Director
Cirkus

Decoding the Senses
Space Doctors
10:30AM-1:00PM, Friday, September 29

Gareth Lewis
APAC Regional Director
Space Doctors

Tangrams Effectiveness @ Spikes Programme

AI-powered Solutions Set to Revolutionise Industries
IPG Mediabrands
12:00PM-12:45PM, Thursday, September 28

Scott McBride
Chief Digital Officer
IPG Mediabrands

The Next Billion Consumers
Ogilvy & Mather Asia Pacific
10:45AM-11:30AM, Friday, September 29

Kent Wertime
Co-CEO
Ogilvy & Mather Asia Pacific

Data Made Easy
J. Walter Thompson
12:00PM-12:45PM, Friday, September 29

Huw Davis
Data and Analytics Lead, APAC
J. Walter Thompson

Edelman’s Brand Breakfasts will take place at the Spotlight Stage from 9:00AM-10:00AM on Thursday, September 28 and Friday, September 29. 

The Tangrams Awards Show will be held from 7:00PM-8:00PM on Wednesday, September 27 at the Masters of Creativity Stage. Spikes Asia 2017 will then culminate in The Spikes Asia Awards Show from 7:00PM to 9:00PM, Friday, September 29 at the MasterCard Theatre, Marina Bay Sands. 

Check out the full programme schedule on the Spikes Asia 2017 website

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