SINGAPORE – Dentsu Jayme Syfu emerged as the big winner among agencies representing the Philippines at the Spikes Asia International Festival of Creativity. As one of the inaugural winners of the Country Agency of the Year at Spikes, the Makati-based agency joined an exclusive club that includes Dentsu Inc. representing Japan, Clemenger BBDO Melbourne representing Australia, and Colenso BBDO Auckland from New Zealand.
Other Country Agencies of the Year are Cheil Worldwide Seoul (South Korea), Cheil Worldwide Hong Kong (Hong Kong), Ogilvy & Mather Singapore (Singapore), Fred & Farid Shanghai (China) Taproot Dentsu Mumbai (India), CJ Worx Bangkok (Thailand), Isobar Kuala Lumpur (Malaysia), and Hakuhodo Indonesia Jakarta (Indonesia).
Dentsu Jayme Syfu also snagged a Gold Spike in Media for 'Dead Whale,' a campaign that was released in time for the ASEAN Summit held in Manila this past May. The same campaign earned a Silver Spike for Outdoor, a Silver Spike for PR, a Bronze Spike in Direct, and a Bronze Spike for Design.
After collecting Cannes Lions honors for 'Lives 1 of 3' for client Fully Booked a few months ago, McCann Worldgroup Philippines added a Silver Spike in Radio for the same series. McCann also added one Bronze Spike each for 'Lives – Frank,' 'Lives 2 of 3 – Nicky,' Lives 3 of 3 – Hannah,' and 'Lives – Nicky.'
In Film, TBWA\Santiago Mangada Puno added to the many awards that their work for the Campaign Against the Return of the Marcoses to Malacanang (CARMMA) as 'Correcting History: Archimedes Trajano' won a Silver Spike. Meanwhile, J. Walter Thompson Manila won a Bronze Spike also in Film for its humorous 'Stand Up' campaign
For their part, Ogilvy Philippines won a Bronze Spike for Digital thanks to its 'Search for the Goblin's Bride' campaign for KFC.
A recipient of one of the evening's Special Awards was dentsu X. The agency earned third place in Media Agency of the Year honors.
The Spikes Asia International Festival of Creativity Awards were held at the Mastercard Theatre in Marina Bay Sands on the evening of September 29.
In main image, Dentsu Regional Chief Creative Officer receives one of the Spikes awarded to Dentsu Jayme Syfu.