Brief/Description:  Research showed that people are relying  more and more on personal recommendations for holidays and trips. Based on this – we developed a campaign that used real experiences and insights to SilkAir’s destinations. The aim was to support the notion that SilkAir helps you uncover the insights into undiscovered Asia – revealing those golden nuggets that make a holiday something special and so supporting the brand idea.

 

 

 

 

 

 

 

 

 

Campaign deliverables include: ATL Print / Outdoor/ Online / Activation and leveraging heavily on the website www.silkairexplorers.com, where we push for user generated content.

 

CREDITS

Executive Creative Director:  Ali Shabaz

Creative Group Head: Minzie Liyu / Chaya Kusuma

Art Director: Minzie Liyu / Mo Chong

Copywriter: Chaya Kusuma

Planner: Gino Borromeo

Producer: Sandra Ong

Account Executive(s): Peter Cheung / Adela Andrei / Cheese Lim

Photographer: Teo Studio

Post-Production: Nelson Digital Imaging

Media Agency: Mindshare

Digital Agency: XM Singapore