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Question:
What do you think of an entry fee-free award show like AD STARS?

Answers:
It's about time. Award shows make a killing with entry fees. It's making a huge dent on our budget. Besides, the cost skews the work towards the West.
33.33%
That's hard to keep up because you need money to run a festival. They need tons of sponsors. It's too early to tell if the model will work.
0%
It's a good idea, but imagine how complicated judging will be once everybody finds out about it.
8.33%
The entry fees keep agencies from submitting truly awful work. We still need barriers in place.
58.33%





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Home ► Adobo Hotspot ► To Work
To Work
Levi Strauss & Co.
Wieden + Kennedy
United States

The six-month campaign for the fall work wear collection includes digital, in-cinema, TV print and out-of-home elements. The spot, directed by John Hillcoat, takes Braddock, Pennsylvania as its muse and salutes the new pioneers, continuing Levi's "Go Forth" message.

 

 

Creative Directors: Tyler Whisnand / Danielle Flagg / Don Shelford

Copywriter: Nathan Goldberg / Antony Goldstein

Art Director: Julia Blackburn / Mike Giepert

Producer: Sarah Shapiro / Juliana Montgomery

Account Team: Andrew Schafer / Tamera Geddes / Jessie Young

Executive Creative Directors: Mark Fitzloff / Susan Hoffman

Agency Executive Producer: Ben Grylewicz

 

 
 
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