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Question:
What do you think of an entry fee-free award show like AD STARS?

Answers:
It's about time. Award shows make a killing with entry fees. It's making a huge dent on our budget. Besides, the cost skews the work towards the West.
33.33%
That's hard to keep up because you need money to run a festival. They need tons of sponsors. It's too early to tell if the model will work.
0%
It's a good idea, but imagine how complicated judging will be once everybody finds out about it.
8.33%
The entry fees keep agencies from submitting truly awful work. We still need barriers in place.
58.33%





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Burn Ignite
Coca-Cola
Publicis Mojo, Sydney

Coca-Cola Europe launched an integrated campaign for Burn energy drink, with three short films about skateboarding, snowboarding and music. The online hub www.burn.com is complemented by Burn-branded spaces on YouTube, Flickr, Facebook and Twitter. 

 

 

 

Agency: Publicis Mojo, Sydney

 

Chief Creative Officer: Craig Davis

Executive Creative Director: Micah Walker

Creatives: Ian Williamson, Andrew Ostrom, Ruth Bellotti, Kirsty Gavin

Production: Pip Smart, Corey Esse, Ali Dunlop, Lisa Vermaak

Strategy: Graham Ritchie, Simone Ellis, Will Davie

Client Service: Simon Ludowyke

Production House: Exit Films, Melbourne

Music Supervisor: Karl Richter, Level 2 Music

Sound Mix: Jason Murphy, GAS

 
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