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Question:
What do you think of an entry fee-free award show like AD STARS?

Answers:
It's about time. Award shows make a killing with entry fees. It's making a huge dent on our budget. Besides, the cost skews the work towards the West.
33.33%
That's hard to keep up because you need money to run a festival. They need tons of sponsors. It's too early to tell if the model will work.
0%
It's a good idea, but imagine how complicated judging will be once everybody finds out about it.
8.33%
The entry fees keep agencies from submitting truly awful work. We still need barriers in place.
58.33%





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Freedom Post video artists on the loose

Launched at the end of January, at their new office at La Paz Centre, Freedom Post slipped silently into the trade, but not without well-known well-wishers.  Sister company of Digitracks, Freedom Post is the new baby of sister-business partners Chris and Carol Daez.

“We met friends who are good video artists, but they didn’t have a production house.  Because Digitracks produced audio, we thought of creating a house for the artists,” reveals Chris Daez, co-owner of Freedom Post.

Digitracks is already mired in the industry since its launch in 1996, its clients include McCann, Y&R, DDB, BBDO-G, JWT, and Campaigns & Grey, Grupo Sorbetero, to name a few.

(L-R)  Chris Daez and Peque Gallaga

Its guest of honor, Philippine cinema veteran, Peque Gallaga, is a regular at Digitracks, and welcomed its counterpart Freedom Posts video artists.  “As a new artist, I know what I want, but I don’t know how to create it.  As young artists, you will listen to me, and I will listen to you because you guys know (how to do it).  If we listen to each other we will create art,” Gallaga addressed the enraptured audience.

“Never mind art, let us create exciting things!,” the award-winning director exclaimed.

Liezl Montemayor of adobo magazine (extreme right) celebrates after her group wins
 

Visit www.freedom-post.com.

 

adobo magazine.  The Word on Advertising.

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