ASIA-PACIFIC - Grey Group Hong Kong’s activation subsidiary Wba has been awarded a thematic project from J.P. Morgan to promote its Warrant and CBBC products to capture the market momentum in the Hong Kong market. J.P. Morgan is a leading global financial services firm with assets worth US$2.1 trillion and operating in more than 60 countries. It is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.
 
The project was assigned after an agency credential presentation as the client was impressed by the effective campaigns as well as the strong financial experience of the agency. The assignment consists of a thematic product campaign with integrated support including Print, Online and BTL.
 
Danny Mok, CEO of Grey Hong Kong and Shanghai said, “It’s our great honour to partner with J.P. Morgan and I am very proud of this win for Wba. Backed by our strong experience and past proven successes in the financial category, we believe this new campaign can help J.P. Morgan create a strong brand preference for its Warrant and CBBC products.”
 
Desmond Chan, General Manager of Grey Hong Kong said, “Our communication challenge is to connect to the investment needs of consumers by leveraging on J.P. Morgan’s competitive edge through Warrant and CBBC – being a professional and fair issuer which stresses on transparency in the cluttered investment market. Relevance and differentiation are also key in communication.”