THE PHILIPPINES, JUNE 28, 2012: This weekend, Philippine social media users will converge to celebrate Social Media Day with the world. Themed "Social Media Capital", the event aims to celebrate over 35 million Filipino netizens who made it possible to capture this new title for the country.

 

Themed "Twitterati, bloggers, and world wide web users are invited to come and celebrate this event organized by TweetUp Manila, event will be held on June 30, 4:00-7:00 pm, at the Tower One Fountain Area, Ayala Triangle, Ayala Avenue, Makati City. Admission is free.

 

Over 27 million Filipinos regularly log in to Facebook while a couple of million have made Twitter a popular go-to site for trends, news and information. Since 2008, Filipino netizens have led the world in video and photo uploads. The growing numbers have made pundits name the Philippines the world's social media capital since 2010.

 

Today, social media has made inroads in advertising, marketing, public relations, governance and politics, advocacies and causes, journalism and media.

 

The event will also serve as the launching date for  Project 140, which seeks to identify and support 140 prospective scholars from the country's poorest provinces, through the cooperation and sponsorship of social media users, big and small.

 

Similar events are also set to be held in Quezon City, Iligan City, Cagayan de Oro City and Davao City.

 

The global Social Media Day is spearheaded by US-based technology website Mashable.

 

Supporting the Makati event are Ayala Land, Inc., Make It Makati, TV5, Beyond the Box, Crumpler, NetBooster Asia, eLearning Edge, Unilab, EchoStore, Michelis, Axe, Garnier, Boracay Rhum, Adobo Magazine, Accutone Audio, MiLi Mobile Power Solutions and KLM, among others. For more information about the event, follow @TweetupMNL on Twitter or visit http://tweetupmanila.tumblr.com