Adobo Live - The Kidlat jury Speaks

The judges of the 2010 Kidlat Awards talk about the quality of the ads in 2009 and how a really good idea remains effective over time.


Kidlat 2010 Awards:TBWA\Santiago Mangada Puno wins 5 out of 6 Golds
Boracay - Last night in the Boracay Regency, The Kidlat 2010 Awards night was a decidedly mixed bag.
Very few surprises, no clear winners or losers, and only a handful of Gold Kidlat recipients.


BBDO Guerrero/Proximity leads in DIWA but lone Gold goes to Y&R
Boracay - In the expanded version of DIWA, the public service advertising competition of The Creative Guild of the Philippines, BBDO Guerrero/Proximity walked away with eight metals, but the lone Gold was awarded to was awarded to Y&R Philippines for its "Manikako" integrated campaign.


McDonald's "Karen", Philippine Daily Inquirer "Volcanic Ash" and Lotus Spa "Traffic Therapy" named Kidlat Ads of the Decade
Boracay - The Creative Guild of the Philippines presented its first Kidlat Ads of the Decade at the 2010 Kidlat Awatds: McDonald's "Karen" TV by Leo Burnett, Philippine Daily Inquirer "Volcanic Ash" print ad by Ogilvy & Mather and Lotus Spa


Leo Burnett, BBDO Guerrero/Proximity & Ace Saatchi & Saatchi win Young Kidlat competition
Thirty-six hours after they were briefed, 24 teams of creatives under the age of 30 returned with some of the best work the Young Kidlat has seen. Nevertheless, only Teams Leo Burnett, BBDO Guerrero/Proximity and...


Abesamis, Demata and Welsh enter The Creative Guild of the Philippines' Hall of Fame
Boracay - On the final night of the 2010 Kidlat Awards, The Creative Guild of the Philippines inducted Y&R's Badong Abesamis, DM9 JaymeSyfu's Eugene Demata and BBDO


Leo Burnett's Raoul Panes heads Creative Guild of the Philippines
At Kodak's Opening Cocktail Party for the Kidlat Awards, agency representatives voted a new set of officers for the Creative Guild of the Philippines.
Last year's director for Competition, Raoul Panes of Leo Burnett, is...


KIDLAT 2010: List of Finalists
Boracay - Not a moment too soon, the list of Kidlat Award finalists are out.
This is what remains of the 893 ads entered in this year's "purely creative" competition.
The Creative Guild of the Philippines announces the winners


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Kidlat jury enters final deliberation
Boracay - Complete at last, the 12-person creative jury finished the elimination round to deliberate on the finalist, bronze, silver and gold winners in the Kidlat Awards in the Boracay Regency.
Throughout the day, the jury debated on shortlisted ads in several categories, including craft and DIWA, the public service advertising competition.


ADOBO LIVE! The Kidlat Jury, in their own words
How was the judging in Kidlat 2010?
Eight of the 12-person jury weigh in on the experience, the surprises,
the disappointments and the revelations of choosing The Creative Guild of the Philippines' Ads of the Year and Ads of the Decade.


KIDLAT 2010: Ads of the Decade - Print Finalists
What's ten years? For an ad agency, it can be a lifetime. This year, The Creative Guild of the Philippines took stock of the best work of the last ten years, and tomorrow evening, its jury announces the Kidlat Ads of the Decade.

Entered are all Print Ads of the Year, from 1999 to 2009, plus a few that...


ADOBO LIVE! Young Kidlat teams hard at work
After receiving the brief from Young Kidlat chairman Ompong Remigio,
the 24 teams of creatives under-28 went off in every direction, to find
inspiration--if not some peace and quiet.
More than a few gravitated towards White Beach. Perhaps they felt that communing with the sugar-fine sand


ADOBO LIVE! Introducing the Young Kidlat teams of 2010
Forty-eight young writers and artists. Three prizes. One brief.
Twenty-four pairs of creatives are presenting their ideas on how to promote stem cell harvesting and therapy to the Kidlat Jury today, to win the right to vie in the Cannes Young Lions. The two best pairs will enter the Young Lions Film and Cyber shootouts


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Young Kidlat teams grapple with the issue of stem-cell harvesting
Boracay - Forty-eight young artists and writers under the age of 28 flew into Boracay to compete in The Creative Guild's Young Kidlat competition.
During the briefing given by Young Kidlat chairperson Ompong Remigio, 24 teams--the most ever assembled for the Young Kidlat wrapped their minds around the topic of stem-cell harvesting and therapy.


ADOBO LIVE! Creative Guild President David Guerrero talks about the "sunniest awards show on the planet"
It's not just the 3rd Kidlat Awards since 2008; it's David Guerrero's 3rd term at the helm of the Kidlat Awards. Anyway, he chose to open this one online with a video interview, where he discusses everything you need to know about "the sunniest awards show on the planet."


KIDLAT 2010: "Shakespeare"
The Creative Guild of the Philippines
PC&V Communications
Philippines


Juggi Ramakrishnan, Lawin Bulatao & Peter Acuna step in for jury duty
The Creative Guild announced changes in the Kidlat jury, which is slated to begin work this coming weekend. Ogilvy Asia Pacific exchanged Regional Creative President Eugene Cheong for Deputy Regional Creative Director Juggi Ramakrishnan. Among the local jury members, Publicis JimenezBasic ECD


ADOBO LIVE: Leo Burnett ECD Raoul Panes on investing in Young Creatives
As the third generation of Young Creatives prepare for the 2010 Kidlat shootout, it helps to remember why it's important to expose our young ones to creative competitions, both here and abroad. At the benefit screening of Raymond Red's "Himpapawid" last month, we caught up with Leo Burnett ECD Raoul Panes, who represented the Creative


Interview: Kidlat juror Tay Guan Hin on Philippine creativity
JWT Asia’s Pacific regional executive creative director Tay Guan Hin is no stranger to Philippine shores. With his exceptional creative reputation and willingness to teach and share (even with clients), he’s quickly growing his own fan club in Manila. This March, he’ll visit Boracay—and judge the Kidlat Awards—for the first time, before preparing for his next


Kidlat to award Philippines' Ads of the Decade
With hot regional creatives to make Boracay even hotter, prepare to sizzle as the Creative Guild awards the Ad of the Decade, as well. To mark this year’s event, all Ad of the Year top winners in TV, Print and Radio and Kidlat Award


Raymond Red takes to the skies with “Himpapawid” for
Creative Guild Young Creatives
Ten years after winning the Palme d’Or at the Cannes Film Festival for “Anino” (Shadow), film director Raymond Red returns with “Himpapawid” (English title: Manila Skies). From Cannes Film Fest winner, to future Cannes Lions Young Creatives, Red shows his support of the Creative Guild’s fund-raising efforts


From Cannes to Cannes: Palm d’Or winner Raymond Red screens “Himpapawid” to fly Young Creatives to the South of France
The Creative Guild of the Philippines and PelikulaRed present Cannes Palme d’Or winner Raymond Red’s latest opus “Himpapawid” (Manila Skies). Inspired by true events, the film is a simple man’s journey into the bowels of Philippine society that culminates in the insane hijacking of a plane.