Saatchi, JimenezBasic beat 13 teams for Young Kidlat titles
Out of the 15 teams that competed for the Young Kidlat trophies, two teams emerged victorious and earned the honors to represent the Philippines in two international advertising festivals.
Ace Saatchi and BBDO hoard trophies at Kidlat 2012
Gerry Magnaye receives Lifetime Achievement Award
Closing the three-day Kidlat Festival was a raucous awards night, dominated by Ace Saatchi & Saatchi and BBDO Guerrero | Proximity Philippines, which pulled in 27 and 24 Kidlat trophies respectively.
adoboLIVE! Print & Outdoor jury member Budjette Tan on how the jury went through the judging process
Young Kidlat challenge: Make the youth buy more OPM
With the struggling original Pilipino music (OPM) scene against piracy and foreign singers, singer-songwriter Ogie Alcasid launched opm2go.com this March, a localized version of iTunes, where customers can legally download copies of their preferred songs for only PHP10 to PHP15.
Raw School headmaster Joey Ong of DDB Philippines posed the Young Kidlat challenge to the young creatives: How to make opm2go the Filipino youth’s go-to music store?
Scripts and stations: Chris Martinez and Atom Henares at Kidlat 2012
For the second and final day of speaker sessions in Kidlat 2012, the delegates received insights from two people from two different broadcast media: film and radio.