LA UNION – Human Nature, the country’s largest genuinely natural personal care, cosmetics, and home care brand held the first ever Save Our Seas Coastival in Brgy. Urbiztondo, San Juan, La Union last April 30.
This is the brand’s greener and eco-friendly version of the infamous Laboracay that is being held in Boracay Island every Labor Day weekend. Laboracay is known for its rave parties and also unfortunately for leaving the island in a distressed state, with trash lying all around, afterwards.
This event is in partnership with World Wildlife Fund for Nature, Save Philippine Seas, Coastal Underwater Resource Management Actions - Project CURMA, and community-driven eco-tourism movement, La Union Soul.
Like Laboracay, Save Our Seas Coastival was also meant for beach-loving people but instead of partying and getting wasted, the guests participated in activities that “leave no trace” like yoga, poi and capoeira. They also got to enjoy live performances by local artists while lounging in banigs under the shade of trees.
Participants also did their share of cleaning up the seas by doing an hourly “pick up the trash” activity that was marked by the song “Reduce, Reuse, Recycle” booming in the speakers around the beach.
Artist and climate justice advocate AG Saño also led a sand art activity, a mural that signified a united call for help and a pledge to save the seas and rescue the reefs.
With a goal to practice what they preach, Human Nature also launched Safe Protect, the country’s first ever and only reef-friendly sunblock.
“Saving Our Seas can be as simple as making sure that what goes down our shower won’t pollute our water ways and affect marine life. What we use on the beach does end up in open water. Over 5,000 metric tons of sunscreen containing coral-bleaching ingredients wash off from swimmers annually,” shared Anna Meloto-Wilk, Co-Founder and President of Human Nature.
Just like the rest of Human Nature’s product line, Safe Protect was created in coordination with the experts in their Natural Care Labs. It doesn’t contain harmful chemicals and plastic microbeads so small that water treatment facilities can’t filter out before they reach our seas and mistaken for food by fishes and other marine animals.
Human Nature plans to turn the Save Our Seas Coastival into an annual event and encourage everyone, especially the Laboracay fanatics to make the switch not just to an eco-friendlier Labor Day weekend but to a more earth-loving lifestyle.