MANILA - Nuffnang, Asia Pacific's first blog ad network, has just launched Bloggerati in the Philippines as part of updates to its talent program to serve the local blogging community better.
Bloggerati is a blogger agency division that aims to increase the professionalism among bloggers and let clients engage with the right kind of influencer.
First established in Malaysia in 2013, it will overlook brand partnerships, media relations and professional development for top bloggers from Nuffnang Philippines’ community of 35,000 bloggers. The program will initially have seven talents onboard, namely (pictured in order from top) Arisse De Santos, Jackie Go, Richie Zamora, Jinoe Gavan, Jim Paredes, Camie Juan, The Soshal Network and David John Guison.
“We pride ourselves on our close working relationships with our bloggers, allowing us the ability to match bloggers with brands that are a natural fit for their voice and audience,” Nuffnang Philippines said in a statement.
The announcement came alongside news of its new headquarters. Abe Olandres, Nuffnang Philippines MD, is inviting its bloggers, fondly called Nuffnangers, to visit Unit A, Upper Ground Floor, F1 City Center Hotel, Bonifacio Global City, Taguig.