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TBWA\SMP is top agency, ABS-CBN Foundation is top advertiser, Dirty Water Color is top campaign at adobo Campaign Rankings 2016
Nadz Ruiz, July 13, 2017 | 3:45pm

MAKATI CITY — adobo magazine celebrated the country’s creative rockstars at its adobo Mad About Awards event at BéLow Events Venue in Makati City last July 12, 2017 with beer, pizza, and live music from Lakihan Mo Logo bands who are themselves both creative from the agency side and rockstars from the musical side. 

This year’s event was jam-packed as adobo magazine launched its Design Issue and revealed and awarded the list toppers of the adobo Creative Rankings, while Lakihan Mo Logo released its first album which was made up of bands hailing from the advertising industry. 

As Lakihan Mo Logo bands Syke+, Shoulderstate, Meaningful Band, Tao, and Moonstar88 rocked the crowd, the spotlight fell on the top three creative rockstars in each category of the adobo Creative Rankings. 

The Creative Rankings measures the success of the country’s advertising agencies, production companies, creatives and talents, marketers, and advertisers through a point system that assigns different values to the various international and local creative awards. Aside from getting bragging rights, the rank that the industry professionals get are used as basis for promotions, getting a raise, or hiring by other agencies.

This year, adobo magazine once again worked with auditors PricewaterhouseCoopers Isla Lipana (PwC Isla Lipana) to tabulate and compile the points and rankings of the country’s agencies, marketers, and creatives. 

The rankings are solely performance-based, tracking the achievements of advertising agencies, creatives, directors, and production houses across 13 important local, regional, and global advertising awards shows in 2016. 

The list toppers of the adobo Creative Rankings 2016 are the following:

Young Creatives

rank

name

position

agency

score

1

Nikko Pascua

Luigi Villamar

Art Director for Design

Art Director

TBWA\Santiago Mangada Puno

4,390

2

Abi Capa

Copywriter

TBWA\Santiago Mangada Puno

2,225

3

Sam Dedel

Art Director

TBWA\Santiago Mangada Puno

1,076

 

Art Director

rank

name

agency

score

1

John Ed De Vera

TBWA\Santiago Mangada Puno

4,968

2

Nikko Pascua

TBWA\Santiago Mangada Puno

4,390

3

Dale Lopez

BBDO Guerrero

898

 

Copywriter

rank

name

agency

score

1

Bryan Siy

TBWA\Santiago Mangada Puno

4,520

2

Raoul Panes

Leo Burnett Group Manila

2,104

3

Abi Capa

TBWA\Santiago Mangada Puno

2,078

 

Account Manager

rank

name

agency

score

1

Portia Catuira

TBWA\Santiago Mangada Puno

5,052

2

Marishka David

TBWA\Santiago Mangada Puno

4,419

3

Katya Gozo

TBWA\Santiago Mangada Puno

2,530

 

Planner

rank

name

agency

score

1

Cristina Buenaventura

BBDO Guerrero

1,012

2

Joy Santos

Leo Burnett Group Manila

716

3

Iya Forbes, Pam Garcia, Sam Zetha

J. Walter Thompson Manila

700

 

 

Digital Creative

rank

name

agency

score

1

Romar Quiroz

TBWA\Santiago Mangada Puno

7,350

2

Tom Perdigon

Luigi Villamar

TBWA\Santiago Mangada Puno

4,390

3

Patrick Valiente

TBWA\Santiago Mangada Puno

2,958

 

Digital Producer

rank

name

agency

score

1

Carlo Dionisio

Leo Burnett Group Manila

1,408

2

Peter Imbong

Leo Burnett Group Manila

1,072

3

Roshan Nandwani

BBDO Guerrero

1,056

 

Digital Manager

rank

name

agency

score

1

Lia Malferrari

Leo Burnett Group Manila

562

2

Roshan Nandwani

Manny Nepomuceno

BBDO Guerrero

BBDO Guerrero / Seedbox PH

270

3

Joe Quiamzon

Leo Burnett Group Manila

230

 

Print Producer

rank

name

agency

score

1

Dennis Carlos

TBWA\Santiago Mangada Puno

7,998

2

Al Salvador

BBDO Guerrero

1,254

3

Zeth Pascual

BBDO Guerrero

942

 

Broadcast Producer

rank

name

agency

score

1

Jun Garra

Filmex

80

2

Cathleen Sy

Go Motion Productions

60

3

Yoy Acuna

Cielo Sanchez

88 Storey Films

48

 

Editor

rank

name

agency

score

1

Gerard Pacis

88 Storey Films

60

2

Anton Angeles

Go Motion Productions

50

3

Czy Amponga, JJ Cruz, Jay dela Vina

Rayjohn Fernandez, Bruce Gardo, Jerome Marco

Eli Mercader, Onin Pilotin, Tops Serrano

AJ Siytangco, John Torrano

88 Storey Films

48

 

Director

rank

name

agency

score

1

Joel Limchoc

Film Pabrika

120

2

Dindo Martinez

88 Storey Films / Filmex

102

3

Henry Frejas

Filmex

100

 

Sound Production House

rank

name

score

1

Soundesign Manila

304

2

Hit Productions

213

3

Loudbox Studios, Inc.

68

 

Production House

rank

name

score

1

Filmex

710

2

Post Manila

590

3

Straight Shooters Media, Inc.

423

 

Post Production House

rank

name

score

1

Edit Cube

540

2 Filmex 260
3 Post Manila 90

 

Creative Director

rank

name

agency

score

1

Bryan Siy

TBWA\Santiago Mangada Puno

4,520

2

Manuel Villafania

TBWA\Santiago Mangada Puno

2,118

3

Rachel Teotico-Yulo

BBDO Guerrero

1,120

 

Marketer

rank

name

client

score

1

Gina Lopez

ABS-CBN Foundation

4,390

2

Jackie Ongking

Pacific Paint Philippines / Boysen

2,038

3

Margot Torres

Christina Lao

Golden Arches Development Corporation / McDonald's

1,458

 

Executive Creative Director

rank

name

agency

score

1

Melvin Mangada

TBWA\Santiago Mangada Puno

8,411

2

Raoul Panes

Leo Burnett Group Manila

2,282

3

David Guerrero

BBDO Guerrero

1,910

 

Advertiser

rank

client

score

1

ABS-CBN Foundation

4,030

2

Pacific Paint Phils. / Boysen

1,698

3

Golden Arches Development Corp. / McDonald's

1,458

 

Agency

rank

agency

score

1

TBWA\Santiago Mangada Puno

7,671

2

Leo Burnett Group Manila

2,282

3

BBDO Guerrero

1,910

 

Campaign

rank

campaign

score

1

Dirty Water Color / Sabina / Boat / Float

Agency: TBWA\Santiago Mangada Puno

Client: ABS-CBN Foundation

3,670

2

Countless Colors (TBWA\Santiago Mangada Puno) 

Agency: TBWA\Santiago Mangada Puno

Client: Pacific Paints Philippines / Boysen 

1,698

3

Photo Fails 

Agency: BBDO Guerrero

Client: Department of Tourism

640

See the full Creative Rankings lists, methodology, and point system at http://adobomagazine.com/creativerankings2016/.

 

 

TBWA\SMP is top agency, ABS-CBN Foundation is top advertiser, Dirty Water Color is top campaign at adobo Campaign Rankings 2016

MAKATI CITY — adobo magazine celebrated the country’s creative rockstars at its adobo Mad About Awards event at BéLow Events Venue in Makati City last July 12, 2017 with beer, pizza, and live music from Lakihan Mo Logo bands who are themselves both creative from the agency side and rockstars from the musical side. 

This year’s event was jam-packed as adobo magazine launched its Design Issue and revealed and awarded the list toppers of the adobo Creative Rankings, while Lakihan Mo Logo released its first album which was made up of bands hailing from the advertising industry. 

As Lakihan Mo Logo bands Syke+, Shoulderstate, Meaningful Band, Tao, and Moonstar88 rocked the crowd, the spotlight fell on the top three creative rockstars in each category of the adobo Creative Rankings. 

The Creative Rankings measures the success of the country’s advertising agencies, production companies, creatives and talents, marketers, and advertisers through a point system that assigns different values to the various international and local creative awards. Aside from getting bragging rights, the rank that the industry professionals get are used as basis for promotions, getting a raise, or hiring by other agencies.

This year, adobo magazine once again worked with auditors PricewaterhouseCoopers Isla Lipana (PwC Isla Lipana) to tabulate and compile the points and rankings of the country’s agencies, marketers, and creatives. 

The rankings are solely performance-based, tracking the achievements of advertising agencies, creatives, directors, and production houses across 13 important local, regional, and global advertising awards shows in 2016. 

The list toppers of the adobo Creative Rankings 2016 are the following:

Young Creatives

rank

name

position

agency

score

1

Nikko Pascua

Luigi Villamar

Art Director for Design

Art Director

TBWA\Santiago Mangada Puno

4,390

2

Abi Capa

Copywriter

TBWA\Santiago Mangada Puno

2,225

3

Sam Dedel

Art Director

TBWA\Santiago Mangada Puno

1,076

 

Art Director

rank

name

agency

score

1

John Ed De Vera

TBWA\Santiago Mangada Puno

4,968

2

Nikko Pascua

TBWA\Santiago Mangada Puno

4,390

3

Dale Lopez

BBDO Guerrero

898

 

Copywriter

rank

name

agency

score

1

Bryan Siy

TBWA\Santiago Mangada Puno

4,520

2

Raoul Panes

Leo Burnett Group Manila

2,104

3

Abi Capa

TBWA\Santiago Mangada Puno

2,078

 

Account Manager

rank

name

agency

score

1

Portia Catuira

TBWA\Santiago Mangada Puno

5,052

2

Marishka David

TBWA\Santiago Mangada Puno

4,419

3

Katya Gozo

TBWA\Santiago Mangada Puno

2,530

 

Planner

rank

name

agency

score

1

Cristina Buenaventura

BBDO Guerrero

1,012

2

Joy Santos

Leo Burnett Group Manila

716

3

Iya Forbes, Pam Garcia, Sam Zetha

J. Walter Thompson Manila

700

 

 

Digital Creative

rank

name

agency

score

1

Romar Quiroz

TBWA\Santiago Mangada Puno

7,350

2

Tom Perdigon

Luigi Villamar

TBWA\Santiago Mangada Puno

4,390

3

Patrick Valiente

TBWA\Santiago Mangada Puno

2,958

 

Digital Producer

rank

name

agency

score

1

Carlo Dionisio

Leo Burnett Group Manila

1,408

2

Peter Imbong

Leo Burnett Group Manila

1,072

3

Roshan Nandwani

BBDO Guerrero

1,056

 

Digital Manager

rank

name

agency

score

1

Lia Malferrari

Leo Burnett Group Manila

562

2

Roshan Nandwani

Manny Nepomuceno

BBDO Guerrero

BBDO Guerrero / Seedbox PH

270

3

Joe Quiamzon

Leo Burnett Group Manila

230

 

Print Producer

rank

name

agency

score

1

Dennis Carlos

TBWA\Santiago Mangada Puno

7,998

2

Al Salvador

BBDO Guerrero

1,254

3

Zeth Pascual

BBDO Guerrero

942

 

Broadcast Producer

rank

name

agency

score

1

Jun Garra

Filmex

80

2

Cathleen Sy

Go Motion Productions

60

3

Yoy Acuna

Cielo Sanchez

88 Storey Films

48

 

Editor

rank

name

agency

score

1

Gerard Pacis

88 Storey Films

60

2

Anton Angeles

Go Motion Productions

50

3

Czy Amponga, JJ Cruz, Jay dela Vina

Rayjohn Fernandez, Bruce Gardo, Jerome Marco

Eli Mercader, Onin Pilotin, Tops Serrano

AJ Siytangco, John Torrano

88 Storey Films

48

 

Director

rank

name

agency

score

1

Joel Limchoc

Film Pabrika

120

2

Dindo Martinez

88 Storey Films / Filmex

102

3

Henry Frejas

Filmex

100

 

Sound Production House

rank

name

score

1

Soundesign Manila

304

2

Hit Productions

213

3

Loudbox Studios, Inc.

68

 

Production House

rank

name

score

1

Filmex

710

2

Post Manila

590

3

Straight Shooters Media, Inc.

423

 

Post Production House

rank

name

score

1

Edit Cube

540

2 Filmex 260
3 Post Manila 90

 

Creative Director

rank

name

agency

score

1

Bryan Siy

TBWA\Santiago Mangada Puno

4,520

2

Manuel Villafania

TBWA\Santiago Mangada Puno

2,118

3

Rachel Teotico-Yulo

BBDO Guerrero

1,120

 

Marketer

rank

name

client

score

1

Gina Lopez

ABS-CBN Foundation

4,390

2

Jackie Ongking

Pacific Paint Philippines / Boysen

2,038

3

Margot Torres

Christina Lao

Golden Arches Development Corporation / McDonald's

1,458

 

Executive Creative Director

rank

name

agency

score

1

Melvin Mangada

TBWA\Santiago Mangada Puno

8,411

2

Raoul Panes

Leo Burnett Group Manila

2,282

3

David Guerrero

BBDO Guerrero

1,910

 

Advertiser

rank

client

score

1

ABS-CBN Foundation

4,030

2

Pacific Paint Phils. / Boysen

1,698

3

Golden Arches Development Corp. / McDonald's

1,458

 

Agency

rank

agency

score

1

TBWA\Santiago Mangada Puno

7,671

2

Leo Burnett Group Manila

2,282

3

BBDO Guerrero

1,910

 

Campaign

rank

campaign

score

1

Dirty Water Color / Sabina / Boat / Float

Agency: TBWA\Santiago Mangada Puno

Client: ABS-CBN Foundation

3,670

2

Countless Colors (TBWA\Santiago Mangada Puno) 

Agency: TBWA\Santiago Mangada Puno

Client: Pacific Paints Philippines / Boysen 

1,698

3

Photo Fails 

Agency: BBDO Guerrero

Client: Department of Tourism

640

See the full Creative Rankings lists, methodology, and point system at http://adobomagazine.com/creativerankings2016/.