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SheCreative Network

    How our creative industries will survive the future, according to the adobo SheCreative Conference 2024 speakers

    MANILA, PHILIPPINES — Women are leading the way in the Year of Creative Sustainability, and the speakers at the 2024 adobo SheCreative Conference were living proof. Some of the most influential…

    GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces

    MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and innovations are developed, more novel ways to communicate and persuade are…

    ‘It’s not sufficient to be creative,’ says Sir Martin Sorrell on how the ad industry must adjust in the age of AI

    SINGAPORE — Creativity and tech must intertwine for ad and media agencies to survive the future, according to S4 Capital Founder and Executive Chairman Sir Martin Sorrell. The advertising tycoon shared…

    Adfest 2024 celebrates Piyush Pandey’s induction into Lotus Legend Hall of Fame

    PATTAYA, THAILAND — On the final day of ADFEST 2024, March 23, the prestigious Lotus Legend Hall of Fame welcomed Piyush Pandey, Chief Advisor at Ogilvy India, as its newest inductee.…

    Emerging Filipina cinematographer Satya Sullivan dissects her award-winning music video, ‘Stripes’

    RHODE ISLAND, USA — Fresh off her recent win for Best Cinematography at the Prague Music Video Awards, Filipina filmmaker Satya Sullivan broke down the many creative choices that led to…

    Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape

    PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President of ADFEST 2024, considered one of Asia Pacific’s most celebrated regional…

    Barbara Bian, Neena Gatdula, Selonica Perumal, and Anna Wong on the importance of the Gerety Awards’ all-female jury

    PARIS, FRANCE — Women drive the advertising industry’s audience, and the numbers back it up. According to a study by intelligence firm Nielsen. roughly 75% of all consumer decisions will be…

    Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards

    MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received across several categories. 63 jury members from 23 cities were organized…

    McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024

    PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024, shared her insights on the evolving relationship between human creativity and…

    How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest

    PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market demands constantly shaping the way we create and consume advertisements. In…

    Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President

    PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media Lotus, and PR Lotus at ADFEST 2024, embodies a lifelong passion…

    BBDO’s Guan Hin Tay and Josy Paul explore Human-AI collaboration at Adfest 2024

    PATTAYA, THAILAND — On the second day of ADFEST 2024, BBDO hosted a compelling session titled “Human-AI collaboration: Cultivating emotional intelligence in the digital landscape.” Here, Josy Paul, Chairman and Chief…

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