This week, let’s get nostalgic with a trippy video vinyl, give vegetables the recognition they deserve, and watch football in 24/7 laundromats
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
The Fall Guy masters the formula for blending action flicks with romcoms
MANILA, PHILIPPINES — At some point, The Fall Guy (2024) feels like it was directed by a woman – and that’s a very, very good thing. The latest effort from director…
adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation to everyone through the work that I do,” Lui Castañeda, PR…
PinagHusayan 2024 lays the first steps for Filipino creative professionals to thrive
MANILA, PHILIPPINES — PinagHusayan 2024 ushered in a day of valuable learning for Filipino creative professionals. Held on April 06 at the Ensayo Creative Hub, DTI Philippine Trade Training Center in…
adobo SheCreative Conference 2024: Senator Loren Legarda on empowering women in creative fields to enable the shift to a greener economy
MANILA, PHILIPPINES — “In a diminishing home planet, we cannot separate women’s rights from the rights of nature,” proclaimed Senate President Pro Tempore Sen. Loren Legarda during her keynote address at…
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
Stereotype-free advertising leads to 1.3x greater purchase intent, according to Unilever report
MANILA, PHILIPPINES — “I work in beauty, and the reality is no one size fits all. In beauty, it’s all about ‘hiyangan’ and it really means that there are different types…
From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
A look into Robert Kirkman’s comic creations
MANILA, PHILIPPINES — The highly anticipated remaining episodes of Invincible Season 2 recently came out in March. Fans of this superhero series would be interested to know that talented writer/creator Robert…
‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from across the Asia Pacific. A duo from each country within the…
From Gaza to the Philippines, this is how Palestinian families find strength and resilience through food
MANILA, PHILIPPINES — Cultural and arts contributor Rhadem Musawah delves into the story of Palestinian refugees repatriated in the Philippines and how they bring the culinary taste of Gaza to Metro…
Philippine brands serve up April Fool’s laughter with absurd product launches
MANILA, PHILIPPINES — Renowned for their zest for life and infectious sense of humor, Filipinos have long cherished the art of laughter as an integral part of their cultural identity. With…
