adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that means being persuasive in a world that requires creatives to think…
This week, let’s get nostalgic with a trippy video vinyl, give vegetables the recognition they deserve, and watch football in 24/7 laundromats
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
The Fall Guy masters the formula for blending action flicks with romcoms
MANILA, PHILIPPINES — At some point, The Fall Guy (2024) feels like it was directed by a woman – and that’s a very, very good thing. The latest effort from director…
adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation to everyone through the work that I do,” Lui Castañeda, PR…
PinagHusayan 2024 lays the first steps for Filipino creative professionals to thrive
MANILA, PHILIPPINES — PinagHusayan 2024 ushered in a day of valuable learning for Filipino creative professionals. Held on April 06 at the Ensayo Creative Hub, DTI Philippine Trade Training Center in…
adobo SheCreative Conference 2024: Senator Loren Legarda on empowering women in creative fields to enable the shift to a greener economy
MANILA, PHILIPPINES — “In a diminishing home planet, we cannot separate women’s rights from the rights of nature,” proclaimed Senate President Pro Tempore Sen. Loren Legarda during her keynote address at…
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
Stereotype-free advertising leads to 1.3x greater purchase intent, according to Unilever report
MANILA, PHILIPPINES — “I work in beauty, and the reality is no one size fits all. In beauty, it’s all about ‘hiyangan’ and it really means that there are different types…
From a card that champions LGBTQ+ rights to gravy-licking cats, these creative campaigns are making waves
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes, spreading joy, or telling a unique story, marketers and…
A look into Robert Kirkman’s comic creations
MANILA, PHILIPPINES — The highly anticipated remaining episodes of Invincible Season 2 recently came out in March. Fans of this superhero series would be interested to know that talented writer/creator Robert…
‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from across the Asia Pacific. A duo from each country within the…
From Gaza to the Philippines, this is how Palestinian families find strength and resilience through food
MANILA, PHILIPPINES — Cultural and arts contributor Rhadem Musawah delves into the story of Palestinian refugees repatriated in the Philippines and how they bring the culinary taste of Gaza to Metro…