Why SEA is key to Dailymotion’s growth, according to Chief Revenue and Business Officer Bichoï Bastha

    MANILA, PHILIPPINES — When it comes to digital, Southeast Asia (SEA) continues to prove that it is a region booming with potential. With SEA’s mobile-first culture, a proliferation of young communities,…

    Humanizing brands, customer experience begs attention, ‘joy-conomy,’ and other 2023 forecasts to guide your year

    MANILA, PHILIPPINES — It’s the New Year, and everyone is going into it with new mindsets, whether made up of completely new perspectives or an evolution of existing attitudes and points…

    Bingo Soriano of Branding Nerd on the ’employer branding’ framework versus ‘branding’

    MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed anywhere in the world, has recently published an article that focuses…

    Jones T. Campos of PRSP, AdBoard, PANA passes away at 69

    MANILA, PHILIPPINES — A stalwart in the Philippine advertising and public relations industries has passed on. Jones T. Campos, a multi-hyphenate who served as Executive Director at the Advertising Board of…

    How creativity and culture came together in Don Papa’s Masskara flavor and festive event

     MANILA, PHILIPPINES — On January 16, 2023, Philippine premium rum brand Don Papa Rum was officially acquired by British multinational alcoholic beverage company Diageo. Since then, there has been immense interest…

    Celebrate Filipino LGBTQ+ youth, groundbreaking women in sports, and art that paves way for recovery in this week’s best ads

    MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate. From gripping…

    The White Lotus’ second season delivers new cast but different personalities in beautiful Sicily

    MANILA, PHILIPPINES — When The White Lotus first aired on HBO in 2021, many were surprised by the show’s writing, acting, and the premise of rich people vacationing in an exotic…

    ‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI

    MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of consumers — the need for brands to evolve and adapt becomes…

    M&M’s retires ‘polarizing spokescandies’ in favor of new Chief of Fun Maya Rudolph

    MANILA, PHILIPPINES — Over the years, iconic button-shaped chocolates M&M’s adverts have been some of the most recognizable ones in history, and that is largely thanks to its so-called “spokescandies.” These…

    This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe

    MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate. From gripping…

    The 2023 PHNX Awards introduces the Grand Prix for Peace as a recognition of works against hate, prejudice, and war

    MANILA, PHILIPPINES — The PHNX Awards have always stood out among various creative award shows because, more than just about competition, it’s a celebration of solidarity, inclusivity, and the resilience of…

    Why the unapologetically vibrant Viva Magenta is Pantone’s 2023 Color of the Year

    MANILA, PHILIPPINES — At the turn of every year, creatives eagerly anticipate different trends and predictions. However, one design forecast dominates headlines at the end of each year and catches attention…

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