SHANGHAI, CHINA — If creative agencies want to survive the coming years, they’ll need to be more involved in generating business for their clients, according to GREY (THAILAND) LTD. Chief Creative Officer Sompat Trisadikun. Sompat shared these thoughts in an exclusive interview with adobo Magazine Editor-in-Chief Angel Guerrero, held during the judging rounds of the … Continue reading Agencies need to become more direct business partners with brands, according to GREY (Thailand) LTD. CCO Sompat Trisadikun