Awards

Awards: Ali Silao of Seven A.D. bags top prize at the LIA Not-So-Young Creative Competition awards night

MANILA, PHILIPPINES — adobo Magazine has concluded the adobo LIA Not-So-Young Creative Competition on June 10, 2022 with an awards night at The Astbury in Poblacion, Makati, the competitions venue partner. This year’s theme was the “Business Doing Good & Doing Well”, and the jury has decided that this was best embodied by the top winner: Ali Silao of Seven A.D.

Silao and his highly impactful idea will be awarded the LIA #TheBusinessofCreativity Scholarship Program with advertising legend Sir John Hegarty worth P100,000.

Silao’s work was chosen among a total of 97 entries from over 25 agencies. The most popular themes among the submissions are sustainability, social welfare, health and wellness, education, and gender and LGBTQ+ matters. Among the 97 entries. Among the 97 entries, here are the ones that made the shortlist:

Sponsor

Ali Silao, Creative Director / Head of Art, Seven A.D. – “Pride Policy – AIA Philippines”

Marla Fae Laureano, Sr. Copywriter, MullenLowe TREYNA – “Shopee Infinity – Shopee Philippines”

Maj Salindong, Associate Creative Director, FCB Manila – “Data DoNATION – Globe Telecom”

Franc Kevin Mangahas, Senior Art Director, Elesi Studios – “Verified Users – Meta”

Quebin Solanoy, Associate Creative Director, Tribal DDB Manila – “Wrapper Teachers – Jollibee”

Brandon Dollente, Group Creative Director, PublicisJimenezBasic – “Lazada Biggest Save Ever – Lazada”

Griffey De Guzman, Creative Consultant, Wunderman Thompson Philippines VMLY&R – “JV Academy – Nike”

Ali Silao, Creative Director / Head of Art, Seven A.D.– “adidas x PAWS – MXD – adidas Philippines and Philippine Animal Welfare Society (PAWS)”

Rab Evangelista, Creative Director, FCB Manila – “The Plankstic Packaging – Unilever”

Sachie Reyes, Senior Art Director, FCB Manila – “#TheyBleedToo – Modess”

Pat Medina, Ace Saatchi & Saatchi – “Unbannable Legends – Adarna House”

These works were judged and chosen by adobo Lia’s esteemed jury, presided over by Kat Gomez-Limchoc, the executive creative director of Blackpencil Manila of the Leo Burnett Group. This jury was comprised of both advertising professionals and brand representatives, including:

  • Brandie Tan, Executive Creative Director, Wunderman Thompson
  • Roman Olivares, Executive Creative Director, MullenLowe Treyna
  • Greg Martin III, Executive Creative Director, Ace Saatchi & Saatchi
  • Biboy Royong, Executive Creative Director, Dentsu Jayme Syfu
  • Raymund Sison, Creative Chief & Partner, Propel Manila
  • Joey Tiempo, Founder & Chief Creative Officer, Octopus & Whale
  • Dorothy Dee-Ching, Vice President, Beauty and Personal Care, Unilever
  • Monday Gonzalez, Director for Content Management & Creative Services, Globe Corporate Communications, Globe Telecom

adobo magazine and the LIA Awards have been in a partnership for over ten years, bringing the best opportunities in the advertising industry to Filipino creatives.

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