MANILA, PHILIPPINES – At the pioneer award show that honors brands that do good and do well, the Asia Pacific Tambuli Awards jury declared Leo Burnett Manila the Agency of the Year in a virtual awards ceremony on June 4, 2021.
The Tambuli Awards honors brand campaigns that celebrate humanity, inspire purpose, and deliver results. Some of the world’s top advertising and marketing professionals evaluated numerous entries in rigorous judging sessions.
Leo Burnett Manila racked up metals for its “McClassroom” campaign which turned idle McDonald’s party rooms into quiet, sanitized spaces for teachers to conduct virtual classes at the height of the Philippines’ COVID lockdown. McClassroom won 2 two Golds for the Education & Lifelong Learning (Humanity and Culture) and Brand Experience (Creative) categories and a Silver in the Brand Experience & Activation (Media) category. The agency also won a Bronze for its “A Frontliner’s Sacrifice” online film for P&G in the Brand Storytelling (Creative) category. Another film project of the agency, McDonald’s “Story of Us” was also shortlisted across multiple categories.
The winning campaigns are products of Leo Burnett Manila’s seamless collaboration with Blackpencil and Prodigious Philippines as creative and production agencies of Publicis Groupe Philippines. Another Publicis Groupe agency, Publicis Jimenez Basic, also garnered shortlists for its work for Lazada and Unilab. All these accounted for Publicis Groupe rising to the Top 3 of the Network of the Year Award.
Mark Tutssel, Overall Executive Jury Chairman of the 2021 Tambuli Awards said, “This award shines a light on creativity as a force for good in the world. It galvanizes the broader industry to take action. Highlighting solutions that harness creativity and seek to positively impact the world.”
The Asia Pacific Tambuli Awards began in 2005 and is organized by the University of Asia and the Pacific in collaboration with industry partners worldwide.