Awards

Awards: London International Awards 2021 Evolution and Transformative Business Impact shortlist revealed

NEW YORK, USA — London International Awards (LIA) has announced the shortlist for Evolution and Transformative Business Impact.

There are a total of 68 entries Shortlisted in Evolution. The United States dominates with nine entries shortlisted, followed by India with seven and Australia with six.

The Evolution jury led by Merlee Jayme, Chief Creative Officer of Dentsu International APAC / Chairmom of Dentsu Jayme Syfu reviewed and discussed the entries producing the shortlist for 2021. Joining Merlee in the virtual discussions were Khaled AlShehhi, Executive Director of New Media and Visual Production at UAE Government Media Office, Dubai; Martin Biela of MRM, Frankfurt; Ravi Deshpande of Whyness, Mumbai; Melissa Eccles of Amazon Studios, Culver City; Damien Eley of The Many, Los Angeles; Judy John of Edelman, Toronto; Valerie Madon of VMLY&R, Singapore; Tom Martin of Special Group, Sydney; Caitlin Robinson of Huge, Brooklyn; Jimmy Smith of Amusement Park Entertainment, Los Angeles; André Toledo of DAVID, Madrid and Lewis Tutssel of Facebook, London.

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In Transformative Business Impact 28 entries Shortlisted. Colombia leads with five entries shortlisted and Australia and the United States tie with four shortlisted entries each.

The inaugural Transformative Business Impact jury led by Adrian Mills, Lead Partner for Creative Brand Advertising at Deloitte Digital discussed the entries that do not just recognize work that promotes solutions to customers; it recognizes the solutions themselves. Joining Adrian in this truly diverse jury were Libby Brockhoff of Odysseus Arms, Mill Valley; Till Eckel of Media.Monks, Berlin; Debbie Ellison of VMLY&R Commerce, London; Jamie Hall of co:collective, New York; Thomas Kolster of Goodvertising, Copenhagen; Bob O’Leary of BNY Mellon, New York; Giovanni Rozo Rodriguez of The Juju, Mexico City and Dominic Stallard of The XMakers, Singapore.

Winners for all media will be announced on 17th November.

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

EVOLUTION SHORTLIST 2021 (by country):

ARGENTINA:

Wunderman Thompson Argentina, Buenos Aires

  • Degree Deodorant “Degree Inclusive” for Brand Action

  • Degree Deodorant “Degree Inclusive” for Product Innovation

  • Aves song, launching Dante Spinetta. “Through Your Eyes” for Technology Development

AUSTRALIA:

Ogilvy Australia, Melbourne

  • AAMI “Warning Spots” for Media Innovation

Saatchi & Saatchi Australia, Melbourne

  • Donation Dollar for Brand Action

  • Donation Dollar for Media Innovation

  • Donation Dollar for Product Innovation

Thinkerbell, Australia

  • B Honey “The Purple Hive Project” for Brand Action

  • B Honey “The Purple Hive Project” for Creative Technology

CANADA:

No Fixed Address, Toronto

  • SickKids Foundation “SickKids Airbnb” for Experiential

  • Canadian Centre for Child Protection “Happy Birthday, Twitter” for Social Media

Zulu Alpha Kilo, Toronto

  • Tough Turban for Brand Action

CHINA:

Ogilvy Beijing, Beijing

  • Huawei “5G Kung Fu Showdown” for Creative Technology

  • Huawei “5G Kung Fu Showdown” for Virtual Reality

COLOMBIA:

draftLine Colombia, Bogotá

  • Tienda Cerca “Tienda Cerca” for Brand Action

  • Tienda Cerca “Tienda Cerca” for Creativity in Commerce

Publicis Colombia, Bogotá

  • NESCAFÉ® Artesano “Coffee Stamp” for Experiential

Wunderman Thompson, Bogotá

  • Edina Energy “WaterLight” for Product Innovation

FRANCE:

McCann Paris, Paris

  • Spinneys – the Lebanese Breast Cancer Foundation – American University of Beirut Medical Center “The Bread Exam” for Media Innovation

Publicis Conseil, Paris

  • Renault “Electric Village” for Brand Action

  • Renault “Electric Village” for Experiential

GERMANY:

Sehsucht, Hamburg

  • WWF “Eurythenes plasticus” for Brand Action

Serviceplan Germany, Munich

  • German Child Protection Association “The Secret Sculpture” for Augmented Reality

  • LEGO Star Wars “Build With The Force” for Augmented Reality

  • Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Product Innovation

  • Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Technology Development

INDIA:

Cheil India, Gurugram

  • Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” for Brand Action

  • Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” for Creative Technology

  • Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” for Technology Development

DDB Mudra Group, Mumbai

  • Spotify “#PlayThis” for Media Innovation

  • Spotify “#PlayThis” for Social Media

Ogilvy India, Mumbai

  • Cadbury Celebrations “#NotJustACadburyAd” for Best Use of Real Time Advertising

  • Cadbury Celebrations “#NotJustACadburyAd” for Media Innovation

ITALY:

Publicis Italy, Milan 

  • Heineken  “Shutter Ads” for Media Innovation

JAPAN:

Dentsu Inc., Tokyo

  • Tuna Scope  / AI Tuna “Tuna Scope 2020” for Creative Technology

  • Tuna Scope / AI Tuna “Tuna Scope 2020” for Technology Development

Geometry Ogilvy Japan, Tokyo

  • IBM “Second Life” for Brand Action

KOREA:

Cheil Worldwide, Seoul

  • EMART “Safe Sale” for Experiential

  • EMART “Light Saver” for Product Innovation

Innocean Worldwide, Seoul

  • Hyundai Motor Group “Little Big e-Motion” for Experiential

  • Hyundai Motor Group “Little Big e-Motion” for Technology Development

PAKISTAN:

Ogilvy Pakistan, Islamabad

  • Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Brand Action

  • Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Technology Development

PERU:

Fahrenheit DDB, Lima

  • Andea Water “AWA” for Product Innovation

POLAND:

Ogilvy Poland, Warsaw

  • LEGO “LEGO Green Instructions” for Brand Action

SINGAPORE:

Ogilvy Singapore, Singapore

  • RIT Foundation “Please Arrest Me” for Social Media

SOUTH AFRICA:

Promise, Joahnnesburg

  • Castle Lite “Cold Tracker” for Best Use of Real Time Advertising

  • Castle Lite “Cold Tracker” for Media Innovation

SPAIN:

Cheil Spain, Madrid

  • Samsung “Tallk” for Creative Technology

DAVID, Madrid

  • Burger King “Stevenage Challenge” for Media Innovation

  • Burger King “Stevenage Challenge” for Social Media

Havas, Madrid

  • Santander “Fieeld” for Technology Development

SWEDEN:

NORD DDB, Stockholm 

  • Elgiganten Denmark  “The VAR Discount” for Best Use of Real Time Advertising

  • Elgiganten Denmark  “The VAR Discount” for Creativity in Commerce

THE NETHERLANDS:

Ogilvy | Social.Lab Amsterdam, Amsterdam

  • Volvo Cars Nederland  “Volvo LifeSaver” for Creative Technology

UNITED ARAB EMIRATES:

Havas Middle East, Dubai

  • adidas “Liquid Billboard” for Media Innovation

MullenLowe MENA, Dubai

  • Mobily “ProtectSet” for Product Innovation

UNITED KINGDOM:

The&Partnership London, London

  • Royal National Institute of Blind People “The Design for Everyone Campaign” for Brand Action

UNITED STATES:

Facebook, Menlo Park

  • WhatsApp  “Check It Before You Share It” for Product Innovation

  • WhatsApp  “Check It Before You Share It” for Social Media

  • WhatsApp  “Check It Before You Share It” for Technology Development

McCann Health, New York

  • Change The Ref “The Unfinished Votes” for Augmented Reality

  • Change The Ref “The Unfinished Votes” for Creative Technology

  • The CO2 Inhaler “The CO2 Inhaler” for Creative Technology

  • The CO2 Inhaler “The CO2 Inhaler” for Product Innovation

  • The CO2 Inhaler “The CO2 Inhaler” for Technology Development

R/GA California, San Francisco

  • Reddit “Superb Owl” for Media Innovation

URUGUAY:

The Electric Factory, Montevideo 

  • Toyota  “The Hy Project” for Technology Development

TRANSFORMATIVE BUSINESS IMPACT SHORTLIST 2021 (by country):

AUSTRALIA:

Saatchi & Saatchi Australia, Melbourne

  • Donation Dollar for Government and Community Design

  • Donation Dollar for Product Design

  • Donation Dollar for Purpose

  • Donation Dollar for Sustainable Government and Community

BRAZIL:

VMLY&R Brasil, São Paulo

  • CCWD “The Commitment” for Sustainable Government and Community

CANADA:

Zulu Alpha Kilo, Toronto

  • Tough Turban for Product Design

COLOMBIA:

draftLine Colombia, Bogotá

  • Tienda Cerca “Tienda Cerca” for Creative Operational Transformation

Leo Burnett Colombia, Bogotá

  • Falabella.com “3362 Falabella.com” for Creative Operational Transformation

Ogilvy Colombia, Bogotá

  • Mother Blanket for Sustainable Government and Community

Wunderman Thompson, Bogotá

  • Edina Energy “WaterLight” for Product Design

  • Edina Energy “WaterLight” for Sustainability

FRANCE:

Publicis Conseil, Paris

  • Renault “Electric Village” for Customer Experience

ITALY:

DDB Group Italy, Milan

  • IKEA Italy “The Drawing” for Government and Citizen Experience

JAPAN:

Dentsu Inc., Tokyo

  • Tuna Scope  / AI Tuna “Tuna Scope 2020” for Creative Operational Transformation

Geometry Ogilvy Japan, Tokyo

  • IBM “Second Life” for Customer Experience

  • IBM “Second Life” for Purpose

MEXICO:

Ogilvy Mexico, Mexico City

  • Cerveza Victoria “Victoria 1.8” for Creative Operational Transformation

PAKISTAN:

Ogilvy Pakistan, Islamabad

  • Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Innovative Community Experience

  • Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Purpose

PERU:

Fahrenheit DDB, Lima

  • Andea Water “AWA” for Product Design

Wunderman Thompson Peru, Lima

  • Scotiabank “Bank on Equality” for Sustainability

SWEDEN:

Prime Weber Shandwick, Stockholm

  • Felix “The Climate Store” for Sustainability

UNITED KINGDOM:

Edelman UK & Ireland, London

  • IKEA “Buy Back Friday” for Creative Operational Transformation

  • IKEA “Buy Back Friday” for Sustainability

UNITED STATES:

Facebook, Menlo Park

  • WhatsApp  “Check It Before You Share It” for Product Design

  • WhatsApp  “Check It Before You Share It” for Specific Sector Innovations

McCann Worldgroup, New York

  • Mastercard “True Name” for Customer Experience

R/GA Austin, Austin

  • Michaels “Made By You” for Customer Experience

To find out more about LIA, visit http://www.liaawards.com/

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