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Awards: World Media Awards 2022 shortlist announced

LONDON, UK — The World Media Group, an alliance of leading, global media organizations championing international, trusted journalism. has announced the shortlist for the 2022 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards attracted interest across APAC, EMEA, and the Americas with entries from Belgium, France, Germany, Ireland, Japan, Malaysia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, UAE, UK, and the USA.

This year saw the entries double in both the Automotive and Social Good categories, while Technology & Telecoms entries increased by 175% compared to last year. The judges were impressed by the strong showing of entries in the new ‘Rising Star’ category, introduced this year to recognize talented individuals who are making a significant impact on the creativity and effectiveness of content-led advertising strategies early on in their careers.

The shortlist, which includes renowned brands from across 40 different organizations, was determined by an international team of 39 heavyweight jurors from leading advertisers, agencies, and publishers. The jury’s makeup reflects the importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Hamish Goulding, Head of Global Brand Strategy, HSBC, and Ritu Lakhanpal, Managing Partner IPG MEDIA BRANDS. The full list of judges can be seen here.

Sponsor

Damian Douglas, president of the World Media Group and managing director EMEA, TIME said, “The World Media Group’s mission is to champion international trusted journalism and support the creation of engaging content – both editorially and commercially. We are delighted to see how many entries demonstrate the true power of storytelling through content-driven advertising in the right media environment. The number of impressive submissions for our new ‘Rising Star’ category is also encouraging – the future of the industry is clearly in safe hands!”

World Media Awards event

The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 8th September 2022. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners London & Partners, Malaria No More UK, Shell, Sonos, and Tata Motors as the ‘best of the best.’

€750k worldwide advertising campaign for winners

In addition to presenting awards to category winners on the night, the World Media Awards offer a unique prize. The winning entries are amplified in a worldwide advertising campaign valued at more than €750,000 running across the World Media Group’s leading international media brands. Members comprise The Atlantic, BBC Global News, Bloomberg Media, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Insider, Politico Europe, Reuters, The New York Times Company, The Smithsonian, TIME, The Wall Street Journal, and The Washington Post.

The 2022 shortlist is as follows:

Automotive

Brand / CampaignEntered by
Hyundai – A Better Way

 

Warner Bros. Discovery with Havas Media Group
Hyundai – Journey To IthacaBBC Studios (BBC StoryWorks)
Porsche – KÖNIG Galerie x Porsche: Global GalleryPHD Global
Volkswagen – The New Polo Challenger Series: Conquering New StadiumsPHD Germany

Brand / Media Owner Partnership

Brand/ CampaignEntered by
Accenture – Accenture Exchange Series And Partner ContentFinancial Times
De Beers Group – Okavango EternalNational Geographic
Infosys – The Sustainability ProjectEconomist Impact
InLombardia and Grana Padano – Masters Of LombardyBBC Studios (BBC Storyworks)

Corporate Influencer

Brand/ CampaignEntered by
A.P. Moller – Mærsk – The Upside Of Integrated LogisticsHavas Business
EY – World Entrepreneur Of The Year™Mediacom
Hitachi – COP26 Climate Change InnovationReuters
Infosys – The Sustainability ProjectEconomist Impact

Financial Services

Brand/ CampaignEntered by
Banco Santander – FootballCan 2041Arena Media and Havas Spain
Citi – Treasury & Turbulence – Sanctions: The Makers & The BreakersEuromoney Institutional Investor
ING Wholesale Banking – Progress With PurposeThe Trust: The Wall Street Journal | Barron’s Group
Lombard Odier Group – Revealing The Unexpected Value Of NatureBanque Lombard Odier & Cie SA
UBS – Tackling The Climate Crisis With The Visionaries Of TomorrowT Brand, the content studio of New York Times Advertising

Lifestyle & Luxury

Brand/ CampaignEntered by
Johnnie Walker – The Ones Who… Keep WalkingOMG Africa
Monkey Shoulder Whisky – ‘From Mixing Cocktails To Mixing Metaverse Beats’iProspect Global
The Macallan & Bentley – Sharing Mastery: An Extraordinary Journey Into The FutureRobb Report
Walpole – Love Letters From BritainBBC StoryWorks

Media & Entertainment

Brand/ CampaignEntered by
Reuters – The SourceReuters
Sony Pictures Entertainment – Spider-Man Swings To Global SuccessOMD EMEA

Rising Star

Aimee CarpenterCarat UK
Cristina CorreaPOLITICO Europe
Georgina MarshallBBC Studios (BBC Global News Advertising Sales)
Ella SolomonWavemaker

Social Good

Brand/ CampaignEntered by
Banco Santander – FootballCan 2041Arena Media and Havas Spain
For(bes) the Culture – State Of Black EntrepreneurshipForbes
Hyundai – Journey To IthacaBBC Studios (BBC StoryWorks)
Infosys – The Sustainability ProjectEconomist Impact
LEGO – ‘Girls Are Ready’Red Border by TIME

Technology & Telecoms

Brand/ CampaignEntered by
Deutsche Telekom – Project Futureproof: From GenZ For GenZMindshare GmbH
Samsung – Creating SustainablyT Brand, the content studio of New York Times Advertising
Samsung Galaxy Fold 3: Unfold Your WorldStarcom Worldwide
Samsung Galaxy S21 Ultra – The Phone Of The Year Captures The Man Of The YearStarcom Worldwide
Webex by Cisco – Powering Through The Pandemic With MclarenMerkle B2B

Travel & Tourism

Brand/ CampaignEntered by
Brand Scotland – Many Brands Make Light Work – Collaboratively Building Scotland’s Brand At COP26Carat UK
VisitScotland – Slow Up In ScotlandThe Walt Disney Company
Visit Sweden – Discover The OriginalsMindshare

For full details of shortlisted entries go to https://world-media-group.com/awards/2022-shortlist/

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