MANILA, PHILIPPINES — ADFEST 2023 announced the second batch of entries that have landed finalist spots for the Lotus Awards. This round of finalists has been selected from the entries submitted to the Brand Experience, Effective, Film, Film Craft, PR, Print & Outdoor Craft, Mobile, and Digital Craft categories.
Bannering the Filipino creativity, three Philippine-based agencies managed to emerge as finalists for this shortlist batch: TBWA\Santiago Mangada Puno, Gigil, and Leo Burnett Group Manila, all with a finalist spot under the Brand Experience Lotus.
Leo Burnett Group Manila has gained another finalist spot for its “Unbranded Menu” for McDonald’s Philippines under Use of Digital & Social Platforms. In addition to its four finalist spots revealed in the first batch, this brings the campaign in the lead among entries coming from the Philippines.
“McDonald’s Carabao-Thru” by TBWA\Santiago Mangada Puno is a finalist for the Guerilla Marketing and Stunts sub-category. The campaign was also among the shortlisted entries in the first batch of finalists revealed by ADFEST.
For the Exhibitions and Installations category, Gigil was among the finalists. The agency nabbed the finalist spot for its “Fuel Station” campaign for Netflix Philippines.
adobo Magazine is an official media partner of ADFEST 2023.