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Cannes Lions 2022: 19 entries from Asia-Pacific shortlisted in Film Lions

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Film category, with 19 entries from the Asia-Pacific region.

The most entries come from India, spanning 8 out of 19 picks overall.

A02 (Consumer Goods)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
JAQUAR BATH & LIGHTS – OFFICE 
JAQUAR BATH & LIGHTS 
JAQUAR BATH & LIGHTS 
ENORMOUS BRANDS, Gurugram
INDIA
EARLY MAN FILM PVT LTD, Mumbai

A07 (Media / Entertainment)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
MACHINE-GUN MOUTH 
BATTLEGROUNDS MOBILE INDIA 
GAMING 
DDB MUDRA, Mumbai 
INDIA
EARLY MAN FILM PVT LTD, Mumbai

B02 (Consumer Goods)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production

IF THE EARTH COULD SWALLOW US WHOLE

COW BRAND SOAP

DENTSU INC., Osaka / CANDY FILM, Osaka

JAPAN
CANDY FILM, Osaka
PARTY
CHEERS
CHEERS
GIGIL, Taguig
THE PHILIPPINES
ARCADE FILM FACTORY, Makati City
PURE AS LOVE
BHIMA JEWELLERY
BHIMA WEDDING COLLECTION
ANIMAL, New Delhi
INDIA
RANSOM FILM, New Delhi

SHOT ON IPHONE 13 PRO – THE
COMEBACK

APPLE
IPHONE 13 PRO / CHINESE NEW YEAR
TBWA\MEDIA ARTS LAB, Shanghai
CHINA
LUNAR FILMS, Shanghai

B03 (Healthcare)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
THE WISDOM OF THE EAST
5 TAKABB
 5 TAKABB ANTI-COUGH PILL & SPRAY
PHENOMENA CO., Bangkok
THAILAND
PHENOMENA CO., Bangkok

B08 (Consumer Services / Business to Business)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
METAVERRRRRRR
KRUNGSRI FIRST CHOICE
KRUNGSRI FIRST CHOICE
LEO BURNETT, Bangkok
THAILAND
FACTORY01, Bangkok
MASTER JI
BYJU’S
BYJU’S
BYJU’S, Bengaluru
INDIA 
DORA DIGS, Mumbai

C01 (Viral Film)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
MACHINE-GUN MOUTH 
BATTLEGROUNDS MOBILE INDIA 
GAMING 
DDB MUDRA, Mumbai 
INDIA
EARLY MAN FILM PVT LTD, Mumbai

D02 (Micro-film)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
LIBRARY
MONDE NISSIN CO., LTD.
VOIZ
OGILVY, Bangkok
THAILAND
FACTORY01, Bangkok

E02 (Online & Viral Film)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production

CHATPAT

SOS CHILDREN’S VILLAGES INDIA

SOS CHILDREN’S VILLAGES INDIA

KINNECT, Mumbai / FCB INDIA, Delhi /
FCB INDIA, Delhi / FCB CHICAGO

INDIA
KINNECT, Mumbai / FCB INDIA, Delhi

F01 (Local Brand)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
METAVERRRRRRR
KRUNGSRI FIRST CHOICE
KRUNGSRI FIRST CHOICE
LEO BURNETT, Bangkok
THAILAND
FACTORY01, Bangkok

F04 (Social Behaviour)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
MACHINE-GUN MOUTH
BATTLEGROUNDS MOBILE INDIA
GAMING
DDB MUDRA, Mumbai
INDIA
EARLY MAN FILM PVT LTD, Mumbai

SHOT ON IPHONE 13 PRO – THE
COMEBACK

APPLE
IPHONE 13 PRO / CHINESE NEW YEAR
TBWA\MEDIA ARTS LAB, Shanghai
CHINA
LUNAR FILMS, Shanghai

F05 (Cultural Insight)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production
BLACK HOLE 
OFF COFFEE 
PXMART
OGILVY TAIWAN, Taipei City 
CHINESE TAIPEI 
BLUE MOON FILMS, Taipei
SHOT ON IPHONE 13 PRO – THE
COMEBACK
APPLE
IPHONE 13 PRO / CHINESE NEW YEAR 
TBWA\MEDIA ARTS LAB, Shanghai 
CHINA 
LUNAR FILMS, Shanghai

F06 (Breakthrough on a Budget)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production

CHATPAT

SOS CHILDREN’S VILLAGES INDIA

SOS CHILDREN’S VILLAGES INDIA

KINNECT, Mumbai / FCB INDIA, Delhi /
FCB INDIA, Delhi / FCB CHICAGO

INDIA
KINNECT, Mumbai / FCB INDIA, Delhi

F07 (Corporate Purpose & Social Responsibility)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Production

A FIRE INSIDE DOCUMENTARY

NRMA INSURANCE

NRMA INSURANCE

THE TUESDAY CLUB, Auckland / FINCH, Auckland

NEW ZEALAND
FINCH, Auckland

View the full shortlist here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

 

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