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Cannes Lions 2022: Host Havas Sydney and DDB Mudra represent Asia-Pacific in Strategy shortlist

MANILA, PHILIPPINES – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Strategy category, with 3 entries in total under the Asia-Pacific region.

There are 2 entries under Creative Strategy from Australia, and 1 entry under Creative Effectiveness from India. Both entries under Creative Strategy were “Crime Interrupted” by the Australian Federal Police.

D02 (Collaboration)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
CRIME INTERRUPTED
AUSTRALIAN FEDERAL POLICE
AUSTRALIAN FEDERAL POLICE RECRUITMENT
HOST HAVAS, Sydney
AUSTRALIA

E03 (Brand Strategy)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
CRIME INTERRUPTED
AUSTRALIAN FEDERAL POLICE
AUSTRALIAN FEDERAL POLICE RECRUITMENT
HOST HAVAS, Sydney
AUSTRALIA

Under Creative Effectiveness is one entry from Johnson & Johnson in India.

B04 (Creative Effectiveness for Good)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
STAYFREE PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE SANITARY PADS
DDB MUDRA, Mumbai
INDIA

View the full shortlists here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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