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Cannes Lions 2022: DDB Mexico bags Creative Data Grand Prix, Ogilvy Mumbai lands Gold Lion

MANILA, PHILIPPINES — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Creative Data Lions, with “Data Tienda” by DDB Mexico for WeCapital taking home the Grand Prix.

A03 (Data-driven Consumer Product)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
DATA TIENDA
WECAPITAL
DATA TIENDA
DDB MEXICO, Mexico City / DDB MEXICO, Ciudad De México
MEXICO
GRAND PRIX
GRAND PRIX

A01 (Data-enhanced Creativity)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SHAH RUKH KHAN-MY-AD
CADBURY CELEBRATIONS
CADBURY CELEBRATIONS
OGILVY, Mumbai
INDIA
GOLD LION
GOLD LION

A02 (Data-driven Targeting)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
HETZJAEGER. ANTIFASCIST
ALGORITHMS.
LAUT GEGEN NAZIS E.V.
HETZJAEGER
PHILIPP UND KEUNTJE, Hamburg
GERMANY
GOLD LION
GOLD LION

A10 (Data Integration)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE BLACK ELEVATION MAP
BLACK & ABROAD
THE BLACK ELEVATION MAP
PERFORMANCE ART, Toronto
CANADA
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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