Awards

Cannes Lions 2022: Dentsu Creative dominates Asia-Pacific Shortlist for Radio & Audio with ‘Unfiltered History Tour’

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Radio & Audio category, with 10 entries from the Asia-Pacific region.
 

India-based Dentsu Creative is sweeping the category, with 6 different entries for “The Unfiltered History Tour” for the British Museum and Vice Media.

A07 (Media / Entertainment)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA
A09 (Not-for-profit / Charity / Government )
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE COLD CAMPAIGN
ANGLICARE WA
FUNDRAISING AND APPEALS
WUNDERMAN THOMPSON, Perth
AUSTRALIA
CRIME INTERRUPTED
AUSTRALIAN FEDERAL POLICE
AUSTRALIAN FEDERAL POLICE RECRUITMENT
HOST HAVAS, Sydney
AUSTRALIA
C01 (Use of Radio or Audio as a Medium)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA
C03 (Voice-Activation )
Title
Brand
Product / Service
Entrant / Idea Creation
Location
AUSSIES GET ALEXA. BECAUSE ALEXA GETS AUSSIES.
AMAZON ALEXA
AMAZON ALEXA
HOST HAVAS, Sydney / ONE GREEN BEAN, Sydney
AUSTRALIA
C04 (Branded Content / Podcasts)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
CRIME INTERRUPTED
AUSTRALIAN FEDERAL POLICE
AUSTRALIAN FEDERAL POLICE RECRUITMENT
HOST HAVAS, Sydney
AUSTRALIA
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA
C06 (Audio Led Creativity)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA
D05 (Cultural Insight)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA
D08 (Market Disruption)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA

View the full shortlist here:

Sponsor
 
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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