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Cannes Lions 2022: India and Australia lead Asia-Pacific entries in Health & Wellness category

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Health & Wellness category, with 17 entries from the Asia-Pacific region.

India and Australia lead the region with 5 entries each, while Singapore holds 2 entries. The Philippines, Thailand, China, New Zealand, and Bangladesh all hold 1 each.

A01 (OTC Oral Medicines)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE WISDOM OF THE EAST
5 TAKABB 
5 TAKABB ANTI-COUGH PILL & SPRAY
PHENOMENA CO., Bangkok
THAILAND
A02 (OTC Applications)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE DISSOLVING BOTTLE
THE NATURALE MARKET
THE DISSOLVING BOTTLE
BBDO GUERRERO, Makati City
THE PHILIPPINES
A03 (OTC Products / Devices)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE MISSING CHAPTER
P&G WHISPER
WHISPER SANITARY PADS
LEO BURNETT, Mumbai
INDIA
THE KILLER PACK
MAXX FLASH
MAXX FLASH MOSQUITO REPELLENT COIL
VMLY&R, Mumbai
INDIA
B01 (Brand-led Education & Awareness)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
HEALTH CONSTELLATION
PFIZER
PFIZER HEALTH EDUCATION
F5, Shanghai
CHINA
TASTE THERAPY KIT
KNORR
KNORR
MULLENLOWE SINGAPORE, Singapore
SINGAPORE
ADELI UNIPADS
UNIPADS
UNIPADS REUSABLE SANITARY PADS
VMLY&R, Mumbai
INDIA
MACHINE-GUN MOUTH 
BATTLEGROUNDS MOBILE INDIA 
GAMING
DDB MUDRA, Mumbai
INDIA
THE MISSING CHAPTER
P&G WHISPER
WHISPER SANITARY PADS
LEO BURNETT, Mumbai
INDIA
 
B02 (Non-profit / Foundation-led Education & Awareness)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
THRIVE BY FIVE
THE MINDEROO FOUNDATION
THRIVE BY FIVE INITIATIVE
M&C SAATCHI, Sydney / THE MINDEROO FOUNDATION, Perth
AUSTRALIA
MOSBLOCK
AKASH DIGITAL TV
PRODUCT
GREY BANGLADESH, Dhaka
BANGLADESH
AHEAD OF TIME
BREAST CANCER FOUNDATION
BREAST CANCER AWARENESS
DDB, Singapore
SINGAPORE
 
B03 (Fundraising & Advocacy)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
DISEASE DILEMMAS
GARVAN INSTITUTE OF MEDICAL RESEARCH
GARVAN INSTITUTE OF MEDICAL RESEARCH
DENTSU CREATIVE, Sydney
AUSTRALIA
DISEASE DILEMMAS
GARVAN INSTITUTE OF MEDICAL RESEARCH
GARVAN INSTITUTE OF MEDICAL RESEARCH
DENTSU CREATIVE, Sydney
AUSTRALIA
DISEASE DILEMMAS
GARVAN INSTITUTE OF MEDICAL RESEARCH
GARVAN INSTITUTE OF MEDICAL RESEARCH
DENTSU CREATIVE, Sydney
AUSTRALIA
DAVID’S UNUSABLES MOTOR NEURONE 
MOTOR NEURONE DISEASE ASSOCIATION NZ
CHARITY 
SPECIAL, Auckland 
NEW ZEALAND
DISEASE DILEMMAS
GARVAN INSTITUTE OF MEDICAL RESEARCH
GARVAN INSTITUTE OF MEDICAL RESEARCH
DENTSU CREATIVE, Sydney
AUSTRALIA
View the full shortlist here:
 
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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