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Cannes Lions 2022: India dominates Asia-Pacific PR Lions with 13 out of 18 shortlisted entries from region

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the PR category, with 18 entries from the Asia-Pacific region.

India is home to majority of the picks, with 13 entries all in all.

A02 (Consumer Goods)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location

SEE EQUAL #SHARETHELOAD
(INTEGRATED)

PROCTER & GAMBLE INDIA
ARIEL
BBDO INDIA, Mumbai
INDIA

A05 (Retail)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
KFC DEGUSTATION
KFC AUSTRALIA
KFC
OGILVY AUSTRALIA, Sydney
AUSTRALIA

B01 (Social Engagement)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
UNBOX ME
UNAIDS
UNAIDS
FCB INDIA, Delhi / FCB CHICAGO
INDIA

B04 (Content Creation & Production)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Gurgaon
INDIA

CHATPAT

SOS CHILDREN’S VILLAGES INDIA

SOS CHILDREN’S VILLAGES INDIA

KINNECT, Mumbai / FCB INDIA, Delhi /
FCB INDIA, Delhi / FCB CHICAGO

INDIA

B06 (Innovative Use of Influencers)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
UNBOX ME
UNAIDS
UNAIDS
FCB INDIA, Delhi / FCB CHICAGO
INDIA

CHATPAT

SOS CHILDREN’S VILLAGES INDIA

SOS CHILDREN’S VILLAGES INDIA

KINNECT, Mumbai / FCB INDIA, Delhi /
FCB INDIA, Delhi / FCB CHICAGO

INDIA

D02 (Use of Events & Stunts)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
ADELI
UNIPADS
UNIPADS REUSABLE SANITARY PADS
VMLY&R, Mumbai
INDIA

D05 (Use of Technology)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
NOTHINGCOIN
CADBURY 5 STAR
CADBURY 5 STAR CHOCOLATE
OGILVY, Mumbai
INDIA

E01 (Corporate Image, Communication & Reputation Management)

Title
Brand
Product / Service
Entrant / Idea Creation
Location

HYDROGEN GARBAGE TRUCK

HYUNDAI MOTOR GROUP

HYUNDAI MOTOR GROUP

INNOCEAN WORLDWIDE, Seoul /
HYUNDAI MOTOR COMPANY, Seoul

SOUTH KOREA
ONE HOUSE TO SAVE MANY
SUNCORP GROUP
WEATHER RESILIENT HOUSING
LEO BURNETT, Sydney
AUSTRALIA

F03 (Single-market Campaign)

Title
Brand
Product / Service
Entrant / Idea Creation
Location

SEE EQUAL #SHARETHELOAD
(INTEGRATED)

PROCTER & GAMBLE INDIA
ARIEL
BBDO INDIA, Mumbai
INDIA

F04 (Social Behaviour)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
ADELI
UNIPADS
UNIPADS REUSABLE SANITARY PADS
VMLY&R, Mumbai
INDIA

F05 (Cultural Insight)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
GREETING MILK
MAEIL DAIRIES CO. ,LTD
MAEIL SOJAL(LACTOSE-FREE) MILK
INNORED, Seoul
SOUTH KOREA
UNBOX ME
UNAIDS
UNAIDS
FCB INDIA, Delhi / FCB CHICAGO
INDIA

F06 (Breakthrough on a Budget)

Title
Brand
Product / Service
Entrant / Idea Creation
Location

CHATPAT

SOS CHILDREN’S VILLAGES INDIA

SOS CHILDREN’S VILLAGES INDIA

KINNECT, Mumbai / FCB INDIA, Delhi /
FCB INDIA, Delhi / FCB CHICAGO

INDIA

F07 (Corporate Purpose & Social Responsibility)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
#REMEMORY
WANT SHOW LAUNDRY
LAUNDRY
OGILVY TAIWAN, Taipei City
CHINESE TAIPEI
ADELI
UNIPADS
UNIPADS REUSABLE SANITARY PADS
VMLY&R, Mumbai
INDIA

View the full shortlist here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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