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Cannes Lions 2022: Leo Burnett Manila’s ‘McDonald’s Classroom’ shortlisted in Outdoor Lions

CANNES, FRANCE – The Cannes Lions International Festival of Creativity 2022 announced the shortlist for the Outdoor category, with the Philippines making it with 1 entry: Leo Burnett Manila’s “McDonald’s Classroom.”
 

The campaign is the only entry from the Philippines that made it into this category. This is the second year for “McDonald’s Classroom,” wherein the agency transformed unused party places in McDonald’s branches into spaces for virtual learning.

F07 (Corporate Purpose & Social Responsibility)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
MCDONALD’S CLASSROOM
MCDONALD’S
MCDONALD’S
LEO BURNETT, Manila
THE PHILIPPINES

Sponsor
View the full shortlist here:
 
 
Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.
 
The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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