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Cannes Lions 2022: McCann Stockholm, Doomsday Entertainment and Sony Latin Music, R/GA London win Grand Prix Entertainment Lions

MANILA, PHILIPPINES — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Entertainment Lions, which includes Entertainment for Music and Entertainment for Sport.

“Eat a Swede” by McCann Stockholm for the Swedish Food Federation took home the Grand Prix for Entertainment Lions; “This is Not America ft. Ibeyi” by Doomsday Entertainment and Sony Music Latin for Residente won for Entertainment for Music; and “NIKESYNC” by R/GA London for Nike won for Entertainment for Sport.

Under Entertainment Lions:

Sponsor

A03 (Fiction Film: 5-30 minutes)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
EAT A SWEDE
SWEDISH FOOD
FEDERATION
EAT A SWEDE
MCCANN, Stockholm
SWEDEN
GRAND PRIX
GRAND PRIX

Under Entertainment Lions for Music:

A01 (Excellence in Music Video)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THIS IS NOT AMERICA FT. IBEYI
RESIDENTE
RESIDENTE MUSIC VIDEO
DOOMSDAY ENTERTAINMENT, Los
Angeles / SONY MUSIC LATIN, Miami
USA
GRAND PRIX
GRAND PRIX

D04 (Production of Exclusive Artist Content in Partnership with a Brand or a Cause)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
PLAY HAS NO LIMITS FEAT. KENSHI
YONEZU
SONY INTERACTIVE
ENTERTAINMENT
PLAYSTATION
SIX INC., Tokyo / HAKUHODO INC.,
Tokyo / HAKUHODO KETTLE INC.,
Tokyo
JAPAN
BRONZE LION
BRONZE LION

Under Entertainment Lions for Sport:

E06 (Diversity & Inclusion in Sport)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
NIKESYNC
NIKE
NIKESYNC APP
R/GA, London
UNITED KINGDOM
GRAND PRIX
GRAND PRIX

View the full lists of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

 

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