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Cannes Lions 2022: The winners of this year’s Digital Craft Lions — Virtue Wordwide USA wins Grand Prix

CANNES, FRANCE — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Digital Craft Lions, with “Backup Ukraine” by Virtue Worldwide USA for Polycam X UNESCO taking home the Grand Prix.

B02 (Real-time Contextual Content)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
BACKUP UKRAINE
POLYCAM X UNESCO
PRESERVE REGIONAL AND
CULTURAL HISTORY, AND
PROMOTE CULTURAL
DIVERSITY
VIRTUE WORLDWIDE, New York
USA
GRAND PRIX
GRAND PRIX

A04 (Music / Sound Design)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
BLACK-OWNED FRIDAY 2021
GOOGLE
GOOGLE SMALL BUSINESS
GOOGLE, New York / BBH USA,
New York / ANONYMOUS
CONTENT, Los Angeles
USA
GOLD LION
GOLD LION

B03 (Personalised Storytelling & Experience)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE UNFILTERED HISTORY TOUR
VICE MEDIA
BRITISH MUSEUM
DENTSU CREATIVE, Bengaluru /
DENTSU CREATIVE, Mumbai /
DENTSU CREATIVE, Gurgaon
INDIA
GOLD LION
GOLD LION

D03 (Technological Achievement in Digital Craft)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
MCENROE VS MCENROE
ANHEUSER-BUSCH INBEV
MICHELOB ULTRA
FCB NEW YORK
USA
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

 

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