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Cannes Lions 2022: The winners of this year’s Film Craft Lions — Serviceplan Germany wins Grand Prix

MANILA, PHILIPPINES — The Cannes Lions International Festival of Creativity 2022 announced the winners of this year’s Film Craft Lions with Serviceplan Germany taking the Grand Prix for “The Wish” for Penny. The campaign also won three more Gold Lions under different sub-categories.

A01 (Direction)
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE WISH
PENNY
PENNY
SERVICEPLAN GERMANY,
Munich
GERMANY
GRAND PRIX
GRAND PRIX

A01 (Direction)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
OPEN SPACES
BURBERRY
BURBERRY OUTERWEAR
RIFF RAFF FILMS, London /
BURBERRY HQ, London
UNITED KINGDOM
GOLD LION
GOLD LION
ESCAPE FROM THE OFFICE
APPLE
APPLE
SMUGGLER, Central La / APPLE, Cupertino
USA
GOLD LION
GOLD LION
SUPER.HUMAN.
PARALYMPICS / C4
PARALYMPICS
SOMESUCH, London /
4CREATIVE, London
UNITED KINGDOM
GOLD LION
GOLD LION

A02 (Script)

Sponsor
Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE WISH
PENNY
PENNY
SERVICEPLAN GERMANY,
Munich
GERMANY
GOLD LION
GOLD LION
ESCAPE FROM THE OFFICE
APPLE
APPLE
SMUGGLER, Central La / APPLE, Cupertino
USA
GOLD LION
GOLD LION

A05 (Cinematography)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE WISH
PENNY
PENNY
SERVICEPLAN GERMANY,
Munich
GERMANY
GOLD LION
GOLD LION

A07 (Use of Licensed / Adapted Music)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
SUPER.HUMAN.
PARALYMPICS / C4
PARALYMPICS
SOMESUCH, London /
4CREATIVE, London
UNITED KINGDOM
GOLD LION
GOLD LION
THE WISH
PENNY
PENNY
SERVICEPLAN GERMANY,
Munich
GERMANY
GOLD LION
GOLD LION

B01 (Editing)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
CHANNEL 4 PARALYMPICS
“SUPER. HUMAN.”
CHANNEL 4
TOKYO PARALYMPICS 2021
FINAL CUT, London /
4CREATIVE, London
UNITED KINGDOM
GOLD LION
GOLD LION

B04 (Animation)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
THE SPIDER AND THE WINDOW
SAMSUNG ELECTRONICS GMBH
SAMSUNG GALAXY S22 ULTRA
LEO BURNETT, Frankfurt
GERMANY
GOLD LION
GOLD LION

B05 (Visual Effects)

Title
Brand
Product / Service
Entrant / Idea Creation
Location
Prize
Award
OPEN SPACES
BURBERRY
BURBERRY
RIFF RAFF FILMS, London /
BURBERRY HQ, London
UNITED KINGDOM
GOLD LION
GOLD LION

View the full list of winners here:

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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