AwardsPress Release

Happiness Saigon emerges as highest-ranking Vietnam-based agency at The Drum’s World Creative Rankings

HO CHI MINH, VIETNAM — The Drum, a leading global publisher for the marketing and media industry, has released its World Creative Rankings. In the category of the 100 most awarded Asia Pacific agencies, creative consultancy agency Happiness has ranked 46th. It was also the highest-ranking Vietnam-based agency.

The Drum World Creative Rankings are the definitive guide to advertising’s most-awarded agencies, brands, campaigns, and people. By researching every major global industry awards show, The Drum ranks the most successful, pooling the collective wisdom of the judging panels from shows like the Clios, D&AD, Epica, and Cannes Lions into one place.

Happiness Saigon, an independent creative consultancy agency based in Vietnam, has proven its merit by ranking 46th in The Drum World Creative Ranking 2023 of the 100 most awarded agencies in the Asia-Pacific Region. The agency is also the 7th highest-ranking Southeast Asian agency. But most importantly, it takes the cake as the highest-ranking Vietnam-based agency.


“We are happy to see Vietnam rise in the ranks in the global benchmark creativity, and proud to be able to lead the way thanks to our brave partners and people,” said Alan Cerutti, Co-founder and CEO, Happiness Saigon.

Just last year, the agency was named Campaign Asia’s Independent Agency of the Year in Vietnam. It is also the only independent agency to rank at the top three of the Creative Agency of the Year in Vietnam awards, taking home a Bronze.

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