MANILA, PHILIPPINES — As Adfest returns this week, the region’s creative minds once again gather to recognize and celebrate the best of the creative, marketing, and production industries during the Adfest Lotus Awards ceremony. Winning works across Asia will be awarded, and exceptional entries from the Philippines are still in the running to be among them.
Adfest has recently released the first batch of finalists, announcing the shortlisted works from 10 out of the 20 categories so far. Among the finalists, seven came from Philippine-based agencies.
Leo Burnett Group Manila is in the lead for its McDonald’s Unbranded Menu campaign. The work has nabbed four finalists spots so far for User-Generated Content under Digital & Social Lotus, Online & Digital Platforms and Use of Games under Direct Lotus, and Use of Digital Platforms under Media Lotus.
BBDO Guerrero also landed finalist spots for Adfest for Project Re-Dew for Mountain Dew and The Fake News Broadcast for KBP. The campaigns were recognized in the Brand Integration & Sponsorships/Partnerships category under Entertainment Lotus and the Use of Audio category under Media Lotus respectively.
Lastly, another McDonald’s Philippines campaign makes the cut, this time by TBWA\ Santiago Mangada Puno. The agency made it as a Events, Guerrilla Marketing, & Stunts finalist under Outdoor Lotus for its McDonald’s Carabao-Thru activation.
adobo Magazine is an official media partner of ADFEST 2023.