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People: GIGIL’s Abesamis and Hernandez make it to Adweek’s Creative 100

MANILA, PHILIPPINES – Adweek, the leading global source for news and insight on brand marketing, has come out with its Creative 100a list of 2021’s “most fascinating and enviable creative professionals, ranging from influential icons to emerging game-changers.”

Among those on the roll are the founding partners of GIGIL: Badong Abesamis and Herbert HernandezThey are the first from the Philippines to ever break into the list.

Badong and Herbert founded GIGIL in 2017, but already, it was the Philippines’ most effective agency in the 2020 APAC Effies, the regional show that measures the creative effectiveness of advertising ideas. 


GIGIL was also named by Campaign AOY not just “Philippines Independent Agency of the Year 2020,” but also “Philippines Creative Agency of the Year 2020.”

GIGIL is the agency behind the viral digital campaigns of RC Cola, Accenture, Netflix, Mega Tuna, Orocan, Julie’s Bakeshop, and Levi’s.

(RC Cola ‘Family’) 

(Accenture ‘Gravity’)

Just last month, GIGIL represented Asia Pacific in Adweek’s worldwide virtual event called “Social Media Week.” Global industry leaders and practitioners gathered for this four-day event to share their expertise on the biggest platform today: social media.

“Love these guys. Herbert and Badong at GIGIL are two of the most creative leaders in advertising right now,” Adweek International Editor David Griner says.

To view more of GIGIL’s work, visit its website at

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