Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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TUI and Leo Burnett UK create cinematic take on passenger safety
LONDON, UK — Global travel and leisure company TUI and creative partners Leo Burnett UK have landed a new take…
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Dermorepubliq unveils itself as ‘D’ behind viral billboard ad, builds excitement for new product with mystery
MANILA, PHILIPPINES — Dermorepubliq, TikTok Shop Philippines‘ top skincare brand, has stepped forward as the mastermind behind the viral billboard…
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Dentsu and foodpanda push brand visibility further with Hong Kong Film Awards partnership
HONG KONG — Foodpanda Hong Kong recently took the spotlight at the 42nd Hong Kong Film Awards by employing innovative…
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Ogilvy Singapore and Dove combat underarm shaming in the Philippines
MANILA, PHILIPPINES — Creative agency Ogilvy Singapore, in collaboration with iconic personal care brand Dove, has launched an inspiring new initiative,…
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AnNahar Newspaper, Impact BBDO Dubai, and Addition New York launch AI President to ‘govern’ Lebanon
BEIRUT, LEBANON — Lebanon has introduced the world’s first artificial intelligence designed to perform presidential duties for the country. The…
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A real-life chicken spills the tea about Potato Corner’s Crunchy Chicken Pops
MANILA, PHILIPPINES — To launch the new Potato Corner Crunchy Chicken Pops, the brand handpicked the best influencer to gamble…
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PUB and VML Singapore call for water conservation in all ways
SINGAPORE — PUB, Singapore’s National Water Agency, and VML Singapore have launched a new campaign to encourage Singaporeans to conserve…
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Volkswagen Caminhões e Ônibus partners with Livelo to launch Trucker Napp program for road safety
RIO DE JANEIRO, BRAZIL — In a move to make Brazil’s roads safer, Volkswagen Caminhões e Ônibus has teamed up with…
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Young, philosophical and attractive: Jung von Matt brings back Immanuel Kant as a 23-year old influencer via AI
HAMBURG, GERMANY — April 22 is the 300th anniversary of the German great philosopher Immanuel Kant’s birthday. His ideas remain relevant,…
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This week, let’s get nostalgic with a trippy video vinyl, give vegetables the recognition they deserve, and watch football in 24/7 laundromats
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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McDonald’s and Leo Burnett UK marks first-ever update to its iconic burgers
LONDON, UK — McDonald’s and Leo Burnett UK’s latest creative work, “A little more Mmm,” highlights improvements made to some of its most iconic menu items: the Big Mac, the Quarter Pounder with Cheese, and the Double Cheeseburger as…
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Dentsu Creative Manila teams up with Maya for explosive short film starring Liza Soberano and Dolly De Leon
MANILA, PHILIPPINES — Filipino financial services and digital payments company Maya just dropped its latest blockbuster short film, starring Liza…
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