Wednesday, June 19, 2019
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Campaign Spotlight

Campaign Spotlight: Gillette España Reinvents the Meaning of “Being Man Enough” for the Better

The "It Takes a Real Man" campaign by Proximity Madrid has been produced entirely in Spain and is in line with Gillette’s global strategy...

Campaign Spotlight: Billy Eilish Opens Up About Mental Health for Seize The Awkard’s Campaign

‘Seize the Awkward’ is a campaign that advocates for mental health awareness. The name comes from the awkward silence that ensues between friends. According...

Campaign Spotlight: BETC Brings The Evian Babies Back To Celebrate A New Way Of...

Today, evian® unveils its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new...

Campaign Spotlight: Vulvas Sing About Body Positivity in Libresse’s Ad

Vaginas or more specifically, vulvas, are not something women usually talk about. It just doesn’t show up in everyday conversation, leading to unrealistic expectations...

Campaign Spotlight: ApsaraPearl Embraces Differences in Their Ramadan Ad

“Shirley & Fatima” follows the friendship between two girls in Indonesia who come from different backgrounds. Taken from the perspective of Shirley, the audiences...

Campaign Spotlight: Gillette Ad that Features a Transgender Man’s First Shave is a Cannes...

Samson Bonkeabantu Brown, a Toronto-based artist, shaves for the first time in Gillette’s new ad. What makes this first shave special is that Samson...

WARC Awards 2019: Effective Content Strategy winners announced — AMV BBDO’s ‘The Trash Isles’...

A campaign by London agency AMV BBDO for Plastic Oceans International has won the Grand Prix and Best Multiplatform Award in the Effective Content...
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Campaign Spotlight: A Bottle For You Today, Brings All Bottles Back To Coca-Cola By...

The world is choking on waste. Data is disheartening as 80% of the material that now lies in a landfill or in our oceans...
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Campaign Spotlight: Publicis Australia and Herd MSL Introduces ‘scUber’ The First Submarine Rideshare in...

A landmark partnership between Tourism and Events Queensland and Uber has been launched through Publicis Worldwide, in collaboration with Herd MSL. ‘scUber’, the world’s first rideshare submarine will showcase the...
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Campaign Spotlight: Almosafer, A Saudi Travel Brand Won Ramadan 2019 With A Story About...

The world today is more divided that it has ever been. Even at Ramadan, a time of year that encourages empathy, generosity, compassion and...

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