CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective – proved once again that emotional resonance fuels cultural impact. Their agency in Thailand made headlines at the 2025 Cannes Lions International Festival of Creativity with a campaign that made sadness surprisingly powerful. The campaign, titled … Continue reading From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’