LONDON, UK — Müller milkshake brand FRijj has launched its first new ad campaign in eight years, created by Müller’s creative agency of record, VCCP London. This marks Müller’s significant move to continue to invest in a major brand refresh.  The campaign aims to dramatize what happens when the nation feels “the URjj,” playing FRijj’s distinctive tagline, “Feel the URjj,” — … Continue reading Müller dramatizes the moment ‘the URjj’ takes over with missing FRijj bottles